Buzzfeed Wine Prints Your Favorite Headline on a Custom Bottle
Ellen Smith — July 20, 2017 — Lifestyle
References: wordywine & fastcodesign
Buzzfeed Wine lets you drink from a bottle with your favorite headline printed on it.
Thanks to the media company's partnership with winemaker Penrose Hill, your next glass of red could be poured from a bottle called "Why Are You Single?" or "“How Many of These Secret Gross Girl Things Have You Done, Really?" Consumers can choose between a hilarious assortment of one-liners and celebratory messages, or, select their favorite Buzzfeed headline. Buzzfeed wine is an ideal novelty gift for Millennials that's sure to get laughs at your next Bachelorette or birthday party.
Buzzfeed's "wordy wine" serves as an example of the media company reversing its digitization by creating a tangible product that exists in the real world. This wine is an example of "shareable identity-based content" that's being marketed to and shared among a younger demographic.
Thanks to the media company's partnership with winemaker Penrose Hill, your next glass of red could be poured from a bottle called "Why Are You Single?" or "“How Many of These Secret Gross Girl Things Have You Done, Really?" Consumers can choose between a hilarious assortment of one-liners and celebratory messages, or, select their favorite Buzzfeed headline. Buzzfeed wine is an ideal novelty gift for Millennials that's sure to get laughs at your next Bachelorette or birthday party.
Buzzfeed's "wordy wine" serves as an example of the media company reversing its digitization by creating a tangible product that exists in the real world. This wine is an example of "shareable identity-based content" that's being marketed to and shared among a younger demographic.
Trend Themes
1. Headline-labeled Wine Bottles - Disruptive innovation opportunity: Creating customizable and personalized products by combining media and consumer goods.
Industry Implications
1. Wine - Disruptive innovation opportunity: Introducing novelty products and unique labeling techniques to target the millennial consumer market.
2. Media - Disruptive innovation opportunity: Expanding beyond digital media by creating tangible and shareable products.
3. Event Planning - Disruptive innovation opportunity: Incorporating unique and personalized party favors that create memorable experiences for party attendees.
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