DIY Shirts at the Burger King Studio
Marissa Brassfield — November 10, 2008 — Art & Design
References: burgerkingstudio & marktd
Talk about branding: Fast-food giant Burger King has launched their Burger King Studio, which allows users to create their own personalized Burger King shirts using preselected BK icons.
The DIY shirts came after the wild success of a Chicago event on October 24th in which five designers and artists exhibited their iterations of the iconic fast food chain.
To create your own Burger King shirt, just click and drag elements onto the shirt. You can tweak their orientation, color and size. When you're finished, the shirt is then silkscreened and sent to you. If you're not feeling creative, click Randomize for an already-submitted design.
The DIY shirts came after the wild success of a Chicago event on October 24th in which five designers and artists exhibited their iterations of the iconic fast food chain.
To create your own Burger King shirt, just click and drag elements onto the shirt. You can tweak their orientation, color and size. When you're finished, the shirt is then silkscreened and sent to you. If you're not feeling creative, click Randomize for an already-submitted design.
Trend Themes
1. Personalized DIY Shirts - Disruptive innovation opportunity: Develop a platform that offers personalized DIY shirts for various brands beyond fast food chains.
2. User-generated Branding - Disruptive innovation opportunity: Create a digital tool that allows users to design and customize branding materials for their businesses.
3. Silkscreen Printing Services - Disruptive innovation opportunity: Integrate advanced technology and automation into silkscreen printing services to improve efficiency and customization options.
Industry Implications
1. Fast Food - Disruptive innovation opportunity: Explore creative ways to engage customers in brand promotion and personalization.
2. E-commerce - Disruptive innovation opportunity: Develop an online platform that facilitates personalized product design and manufacturing.
3. Printing and Materials - Disruptive innovation opportunity: Use advanced materials and printing techniques to offer customizable and on-demand product solutions.
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