Ben Preiss — September 12, 2007 — Lifestyle
References: usatoday & news.yahoo
Flame-broiled chicken tenders and apples as substitutes for French fries top the menu in Burger King's latest efforts to get American kids out of the fat lane. If they were really willing to go that extra mile and wanted to stand out from other fast food chains, they would get rid of those hard chairs and put treadmills in their place!
Implications - With obesity on the rise, it is important that fast food chains are joining in to fight the fat. Burger King has set new nutritional guidelines that have to be followed when serving children who are 12 and under. The kid's meals have to contain no more than 560 calories with less than 30 percent of those calories coming from fat.
Implications - With obesity on the rise, it is important that fast food chains are joining in to fight the fat. Burger King has set new nutritional guidelines that have to be followed when serving children who are 12 and under. The kid's meals have to contain no more than 560 calories with less than 30 percent of those calories coming from fat.
Trend Themes
1. Healthier Kids Menus - Burger King's slimmed-down kids menu reflects a growing trend in the fast food industry towards healthier options for children.
2. Nutritional Guidelines - Setting specific nutritional guidelines for kids meals is becoming more important for fast food chains to meet the demands of health-conscious parents.
3. Obesity Prevention - Fast food chains like Burger King are taking steps to help combat the rise in childhood obesity by offering healthier menu options.
Industry Implications
1. Fast Food - The fast food industry is being disrupted by the growing demand for healthier options, especially for children.
2. Food and Beverage - The food and beverage industry is seeing a shift towards more nutritious options as consumers become more health-conscious.
3. Childhood Health - The issue of childhood health and obesity prevention is driving innovation in industries such as healthcare, food, and education.
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