Umbro Released the New Bumpy Sneakers with Reflective Logo Details
References: umbro & highsnobiety
Sportswear label Umbro took to South Korea to originally launch its Bumpy sneakers last year in March -- now the label dropped the silhouette in Europe as well. The sneakers sold out in a mere three days when they first hit markets and will have a wider spread to new regions this time around. The Bumpy sneakers are affordably priced at $140 USD a pair and it exudes a 90s design aesthetic with its chunky shape. The shoes feature an upper constructed from leather, suede and mesh materials. There are also muted Umbro branding details, reflective panels and a back pull loop.
The Bumpy sneakers sit atop of a chunky sole constructed from synthetic rubber materials and phylon. There are three colorways available -- black, multicolor and white. The sneakers are now available for purchase online at Umbro's UK website.
The Bumpy sneakers sit atop of a chunky sole constructed from synthetic rubber materials and phylon. There are three colorways available -- black, multicolor and white. The sneakers are now available for purchase online at Umbro's UK website.
Trend Themes
1. Chunky Sneakers - The popularity of chunky sneakers is disrupting the fashion industry and creating opportunities for brands to release affordable, retro-inspired footwear.
2. Affordable Sportswear - The demand for affordable sportswear, like Umbro's Bumpy sneakers priced at $140 USD, is driving innovation in the sportswear industry as brands seek to meet the needs of budget-conscious consumers.
3. Retro Design Aesthetic - The resurgence of 90s design aesthetic, reflected in the chunky shape and reflective details of Umbro's Bumpy sneakers, presents opportunities for brands to tap into the nostalgic market.
Industry Implications
1. Fashion - The fashion industry can find disruptive innovation opportunities by embracing the trend of chunky sneakers and incorporating retro design elements into their footwear collections.
2. Sportswear - The sportswear industry can capitalize on the demand for affordable sportswear by offering budget-friendly options that still provide style and functionality.
3. Retail/e-commerce - The retail/e-commerce industry can leverage the popularity of chunky sneakers by creating online platforms that offer a wide range of affordable, retro-inspired footwear options for consumers.
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