AMBUSH and Nike Unveil a New Iteration of the Uptempo Sneaker
References: nike & highsnobiety
Streetwear imprint AMBUSH works in collaboration with Nike once again and this time around, the two forces shine a spotlight on the Uptempo sneaker model. The shoes get a new tonal makeover that is set to launch officially on August 5th online at Nike. It was first teased to fans online through AMBUSH Founder Yoon Ahn's Instagram, and then shortly after, images landed from Nike.
The official images showcase a better look at the shoe as Ahn was first seen wearing the Uptempo shoes on July 5th. It has a tan colorway palette as the base foundation before being detailed with a bright yellow AIR branding for tonal contrast, in true Uptempo form. The laces are complete with olive green tones and the embroidered Swoosh branding rounds it out.
Image Credit: Nike
The official images showcase a better look at the shoe as Ahn was first seen wearing the Uptempo shoes on July 5th. It has a tan colorway palette as the base foundation before being detailed with a bright yellow AIR branding for tonal contrast, in true Uptempo form. The laces are complete with olive green tones and the embroidered Swoosh branding rounds it out.
Image Credit: Nike
Trend Themes
1. Collaborative Sneaker Designs - The collaboration between AMBUSH and Nike highlights the trend of brands joining forces to create unique sneaker designs.
2. Tonal Colorway Makeovers - The new Uptempo sneaker's tonal makeover signifies a trend towards monochromatic color schemes in footwear design.
3. Social Media Teasers - AMBUSH's initial Instagram teaser demonstrates the trend of brands using social media platforms to create hype and anticipation for new product releases.
Industry Implications
1. Streetwear - The collaboration between AMBUSH and Nike falls within the streetwear industry, showcasing opportunities for innovation and growth in this sector.
2. Footwear - The Uptempo sneaker's new design presents opportunities for disruptive innovation within the footwear industry, particularly in the realm of collaborations and colorway makeovers.
3. Marketing and Advertising - The success of social media teasers in building anticipation for product launches indicates potential disruptive innovation opportunities in marketing and advertising strategies.
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