Bulgari Jewelry is Celebrating 130 Years With This Snake Necklace
Megan Facciuolo — March 27, 2014 — Luxury
References: en.bulgari & pursuitist
Bulgari jewelry has always been known as luxurious and finely crafted with the best stones -- no wonder they have been around for so long. What's better to commemorate 130 years in the business than releasing 60-karats of fantasy cut diamonds?
The Ultimate Temptation Necklace was recently unveiled at the brand's new store in Rome on brand ambassador Carla Bruni-Sarkozy. Bulgari's branding has been related to the serpent since the 1940s, so the necklace was designed with a similar motif. The magnificent necklace is definitely named appropriately because who could not help but stare in awe at this dazzler -- after all, "diamonds are a girls best friend."
The snake-like necklace is complemented by an amazing 12.16-carat drop, but for those who want more bling, there is the 'Serpenti' necklace with a 23.75-carat emerald also presented.
The Ultimate Temptation Necklace was recently unveiled at the brand's new store in Rome on brand ambassador Carla Bruni-Sarkozy. Bulgari's branding has been related to the serpent since the 1940s, so the necklace was designed with a similar motif. The magnificent necklace is definitely named appropriately because who could not help but stare in awe at this dazzler -- after all, "diamonds are a girls best friend."
The snake-like necklace is complemented by an amazing 12.16-carat drop, but for those who want more bling, there is the 'Serpenti' necklace with a 23.75-carat emerald also presented.
Trend Themes
1. Luxury Jewelry - This trend of ultra-luxe serpentine necklaces showcases the ongoing demand for high-end, exquisitely crafted jewelry pieces.
2. Branded Accessories - Bulgari's use of the serpent motif in their jewelry presents an opportunity for other luxury brands to create unique and recognizable accessories that align with their brand identity.
3. High-value Gemstones - The inclusion of fantasy cut diamonds and a 23.75-carat emerald in these necklaces highlights the trend of using rare, high-value gemstones to create show-stopping jewelry pieces.
Industry Implications
1. Luxury Goods - This article highlights the luxury goods industry, specifically the jewelry sector, where there is an opportunity for brands to create ultra-luxe pieces that cater to the affluent consumer.
2. Fashion and Accessories - The use of branded accessories, as exemplified by Bulgari's serpent motif in their jewelry, presents a disruptive innovation opportunity for fashion and accessory brands to create unique and iconic pieces.
3. Gemstone Mining and Trading - The trend of using high-value gemstones in jewelry pieces creates opportunities in the gemstone mining and trading industry, where companies can focus on sourcing and supplying rare and valuable stones to meet the demand.
5.4
Score
Popularity
Activity
Freshness
