BugMuscle Protein Powder Will Literally Give You the Creeps
Megan Facciuolo — May 21, 2014 — Lifestyle
BugMuscle protein powder is made exclusively with bugs; no animals, grains or plants are included in the powder whatsoever. It's the first protein powder of its kind, but it exceeds the health benefits of any other supplements on the market.
The Southern California start-up, was created by Dianne Guilfoyle, a former cancer survivor who is committed to her health, the health of others, and the planet's well-being. By using creepy-crawlers, a significantly less amount of methane is produced and very little production work is needed, which means the making of the product will have a positive impact on the environment. Bugs also contain 15% more protein than any other source, be it meat or veggies, so workout enthusiasts should strip themselves of the negative connotations often associated with bugs and dig in.
The powder is set to drop this fall.
The Southern California start-up, was created by Dianne Guilfoyle, a former cancer survivor who is committed to her health, the health of others, and the planet's well-being. By using creepy-crawlers, a significantly less amount of methane is produced and very little production work is needed, which means the making of the product will have a positive impact on the environment. Bugs also contain 15% more protein than any other source, be it meat or veggies, so workout enthusiasts should strip themselves of the negative connotations often associated with bugs and dig in.
The powder is set to drop this fall.
Trend Themes
1. Insect-based Protein - Opportunity for creating more protein powders made exclusively with bugs, offering a sustainable and high-protein alternative to traditional sources.
2. Environmental Impact - Potential for developing products that have a positive impact on the environment by using bug-based ingredients, reducing methane production, and requiring less production work.
3. Health-focused Supplements - Potential for creating protein powders that exceed the health benefits of other supplements on the market by using bugs, which contain 15% more protein than other sources.
Industry Implications
1. Food & Beverage - Opportunity for food and beverage companies to explore insect-based protein powders as a sustainable and high-protein alternative to traditional sources.
2. Fitness & Wellness - Opportunity for the fitness and wellness industry to embrace bug-based protein powders that offer superior health benefits and align with sustainable practices.
3. Sustainability - Opportunity for businesses in the sustainability sector to develop bug-based products that contribute to a positive environmental impact, such as insect protein powders.
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