Cubes R Us Featured on “The Gruen Transfer”
Tisah Tucknott — June 5, 2009 — Art & Design
References: cubesrus.au & digitalbuzzblog
This cute, short ad was featured in the 'Pitch' section of the TV show “The Gruen Transfer.â€
The TV show gives two competing agencies strange briefs with approximately $500 spending money to create a 60-second ad.
Created by Stuart Vidler, Cubes R Us won the “How to sell Ice to the Eskimos†brief, which ended up as one of the winning ads.
Implications - Companies recognize that they need to challenge their advertising agencies to create a unique marketing campaign to grab the attention of their viewers. Ads such as Cubes R Us show how possible it is for clever copy and art direction to outweigh a big budget. Ad agencies are now worried because of the consumer move to social media. This shift calls for better commercials that will generate stir amongst viewers so it can reach viral status.
The TV show gives two competing agencies strange briefs with approximately $500 spending money to create a 60-second ad.
Created by Stuart Vidler, Cubes R Us won the “How to sell Ice to the Eskimos†brief, which ended up as one of the winning ads.
Implications - Companies recognize that they need to challenge their advertising agencies to create a unique marketing campaign to grab the attention of their viewers. Ads such as Cubes R Us show how possible it is for clever copy and art direction to outweigh a big budget. Ad agencies are now worried because of the consumer move to social media. This shift calls for better commercials that will generate stir amongst viewers so it can reach viral status.
Trend Themes
1. Challenge Advertising Agencies - Companies recognize the importance of challenging advertising agencies to create unique marketing campaigns to grab viewers' attention.
2. Clever Copy and Art Direction - The success of ads like Cubes R Us demonstrate how clever copy and art direction can outweigh a big budget.
3. Shift to Social Media - The consumer move to social media calls for better commercials that can generate stir amongst viewers and reach viral status.
Industry Implications
1. Advertising - The advertising industry should adapt to the trend of challenging agencies and focusing on clever copy and art direction to create effective campaigns.
2. Marketing - The marketing industry needs to embrace the shift to social media and create commercials that can capture viewers' attention, generate online buzz, and achieve viral status.
3. Media - The media industry should invest in innovative advertising strategies that leverage social media platforms and viral marketing techniques to maximize viewership and engagement.
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