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50 Halloween Marketing Innovations

Exploiting All Hallow's Eve, From Shoes to Lawn Decor

— October 21, 2009 — Special
Marketers are always quick to use commercial holidays as the foundation for advertising ideas and product concepts and Halloween marketing is no exception. As much as I hate to admit it, Halloween isn’t so much a ‘holiday’ as it is a marketing field day.

And I’m not just talking about costumes. That’s a whole different story. From Halloween-themed tees to Halloween safe-sex campaigns, here are some of the best examples of Halloween marketing we’ve seen so far!
5.7
Score
Popularity
Activity
Freshness
50
Wicked Walkman Redesigns
Wicked Walkman Redesigns
Sony's NW-A840 Treats with New Tricks Just in Time for Halloween
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49
Halloween Safe Sex Campaigns
Halloween Safe Sex Campaigns
Frankenstein SpokesMonster
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48
Halloween in Vegas
Halloween in Vegas
6 Spooky Parties on the Strip
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47
Halloween YouTube Contest
Halloween YouTube Contest
Miss Horrorfest 2007
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46
Gory Kicks
Gory Kicks
Nike SB 'Blood Splatter' Blazers are Murderously Cool
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45
A Green Halloween
A Green Halloween
Solar Fright Lights
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44
Spooky Cake Clothing
Spooky Cake Clothing
Johnny Cupcake Limited Edition Tees Make Halloween Fun
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43
Haunted Houses Near You
Haunted Houses Near You
Halloween Prep
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42
Healthy Halloween Eco-Treats
Healthy Halloween Eco-Treats
Inhabitot's List of Halloween Good-for-You Goodies
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41
Halloween Sneakers
Halloween Sneakers
Trick or Treat Vans
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40
Black Licorice For Halloween
Black Licorice For Halloween
From Lipgloss To Soda
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39
DIY Light-Sensitive Jack o' Lanterns
DIY Light-Sensitive Jack o' Lanterns
High-Tech Halloween Decor
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38
Halloween-Themed Duds
Halloween-Themed Duds
Johnny Cupcakes Halloween 2009 T-Shirts are Cool Even If You Hate Candy
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37
Organ Soaps
Organ Soaps
Dennis Anderson Sells Spooky Brain Soaps on Etsy Just in Time for Halloween
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36
"That's Hot" For Halloween
"That's Hot" For Halloween
Paris in Prison Costume
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35
Gory Candle Sticks
Gory Candle Sticks
The Red Waxed Bleeding Pillar Candle is Perfect for Halloween
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34
Glamorous Skeleton Gloves
Glamorous Skeleton Gloves
Halloween Favorite Hits the Runway
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33
Ghoulish Headshots
Ghoulish Headshots
Jason Ross Portrays the Frightening, Just in Time for Halloween
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32
Halloween-Colored Kicks
Halloween-Colored Kicks
Nike's Dunk High Premiums are Loud and Proud
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31
Sinister Subterranean Tours
Sinister Subterranean Tours
Creepy Paris Catacombs Are the Perfect Halloween Expedition
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30
Spooky Beverage Coolers
Spooky Beverage Coolers
Illuminated Pumpkin Ice Cubes for Halloween Drinks
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29
Halloween Shirt Equalizers
Halloween Shirt Equalizers
LED Sound-Activated Pumpkin T-Shirt is Musically Fun
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28
Scream-Worthy Charms
Scream-Worthy Charms
Frightening Jewelry by Joshua Hoffine is Perfect for Halloween
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27
The "It's Only Fun When Someone Loses an Eye" Pencil Sharpener (Halloween Special)
The "It's Only Fun When Someone Loses an Eye" Pencil Sharpener (Halloween Special)
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26
Political Halloween Costumes
Political Halloween Costumes
Ridiculous Rod Blagojevich Wigs Bring Chuckles
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25
Holiday-Themed Pop Up Stores
Holiday-Themed Pop Up Stores
Sears Goes Halloween Crazy
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24
Limited Edition Halloween Branding
Limited Edition Halloween Branding
From Spooky Soda to Pumpkin Ice Cream
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23
Bloody Halloween Toys
Bloody Halloween Toys
The High-Powered Gore Cannon
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22
Halloween Home Accessories
Halloween Home Accessories
Interior Design To Die For
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21
Halloween Lawn Decor
Halloween Lawn Decor
Flamingos With Fricken Laser Beams are a Haunting DIY Project
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20
Canine Couture
Canine Couture
Howlin' Halloween Costumes
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19
Giant Public Parties
Giant Public Parties
New York Village Halloween Parade
<
18
Macabre Desk Accessories
Macabre Desk Accessories
The Bloody Hand and Foot Wrist Rests for Gory Geeks
<
17
Presidential Horror Masks
Presidential Horror Masks
The Zombama and Barakula Mask are Perfect for Halloween
<
16
Halloween Dog Parades
Halloween Dog Parades
Canine Costume Inspiration
<
15
BOOzevertising
BOOzevertising
Halloween Themed Beer Ads
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14
Sophisticated Halloween Style
Sophisticated Halloween Style
Smart Ways for Adults to Celebrate All Hallow's Eve
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13
Social Media Dress-Up
Social Media Dress-Up
Facebook Halloween Costumes for the Ultimate Social Networking Nerd
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12
Extreme Halloween Photoshopping
Extreme Halloween Photoshopping
Worth1000 Jack O' Lantern Contest
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11
Spooky Window Treatments
Spooky Window Treatments
Animated Halloween Projections
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10
Batman Clothespins
Batman Clothespins
‘Vespertilium' Secures Your Laundry, Halloween or Not
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9
Horror Hangovers
Horror Hangovers
10 Scary Party Drinks For Halloween
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8
Extreme Halloween Exteriors
Extreme Halloween Exteriors
10 Pumpkin Houses
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7
Spooky Bento Boxes
Spooky Bento Boxes
10 Halloween-Inspired Mini Meals
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6
Seasonal Inking
Seasonal Inking
Halloween Tattoos
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5
Doggie Dress-Up
Doggie Dress-Up
10 Brutal Pet Halloween Costumes
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4
Disgusting Deliciousness
Disgusting Deliciousness
Goulish Halloween Snacks
<
3
Living Dead Bombshells
Living Dead Bombshells
My Zombie Pinup Calendar Means Halloween All Year Long
<
2
Harry Potter Pumpkins
Harry Potter Pumpkins
Muggles Celebrating Halloween
<
1
Beastly Baking Themes
Beastly Baking Themes
10 Halloween Cupcakes
<