Bud Light 'Tailgate Approved' Appeals to Football Fans
Marissa Brassfield — September 20, 2009 — Lifestyle
References: tailgateapproved
This Bud Light 'Tailgate Approved' campaign is right on time for the return of football season. Commercials like the one above are paired with a battery of mantastic memorabilia like Astroturf beer cozies, a harness that lets your dog carry condiments and grill tools, a speaker box that looks like a case of beer, a grooler, and a giant fan finger that doubles as a beer holder.
Although the beer-loving memorabilia in the Bud Light 'Tailgate Approved' campaign is probably targeted at men, I'd love owning one of everything on the site!
Although the beer-loving memorabilia in the Bud Light 'Tailgate Approved' campaign is probably targeted at men, I'd love owning one of everything on the site!
Trend Themes
1. Tailgate-themed Beer Campaigns - Opportunity for beer brands to create targeted campaigns with tailgate-themed memorabilia and commercials for sports fans.
2. Gender-specific Marketing in Beer Industry - A chance for beer brands to develop marketing strategies that cater to specific gender demographics, such as the mantastic appeal in the Bud Light 'Tailgate Approved' campaign.
3. Innovative Branded Merchandise - Potential for brands to create unique and eye-catching merchandise, like the Astroturf beer cozies and the speaker box that looks like a case of beer in the Bud Light 'Tailgate Approved' campaign.
Industry Implications
1. Beer Industry - Opportunity for beer brands to leverage tailgating and sports events to engage customers through innovative campaigns and branded merchandise like the Bud Light 'Tailgate Approved' campaign.
2. Sports Merchandise Industry - Chance for sports merchandise brands to collaborate with beer companies to create tailgate-themed products and expand their target audience, as seen in the Bud Light 'Tailgate Approved' campaign.
3. Marketing and Advertising Industry - Potential for marketing agencies to develop gender-specific marketing strategies and disruptive campaigns like the mantastic approach in the Bud Light 'Tailgate Approved' campaign.
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