Bud Light 3D Test Commercial Explains Why Their Ads are 2D
Summer Luu — January 27, 2011 — Lifestyle
References: budlight & adweek.blogs
In a humorous spot, the Bud Light 3D Test Commercial shows why this booze company can't run 3D television ads.
The commercial shows Bud Light market researchers conducting focus groups with 3D beers. Looking like they're all too real, the 3D beers cause the participants to find themselves painfully teased by the dimensional bottles. Grabbing at thin air and falling into television sets are the booze-hounding situations the Bud Light 3D Test Commercial is saving us from.
The commercial shows Bud Light market researchers conducting focus groups with 3D beers. Looking like they're all too real, the 3D beers cause the participants to find themselves painfully teased by the dimensional bottles. Grabbing at thin air and falling into television sets are the booze-hounding situations the Bud Light 3D Test Commercial is saving us from.
Trend Themes
1. 3D Advertising - Opportunity for businesses to explore the use of 3D technology in advertising campaigns.
2. Humorous Marketing - Using humor in marketing campaigns as a way to engage and entertain consumers.
3. Market Research - Importance of conducting market research to understand consumer preferences and develop effective advertising strategies.
Industry Implications
1. Beverage - Opportunity for beverage companies to explore innovative marketing campaigns using 3D technology.
2. Television Advertising - Opportunity for television networks and advertisers to create engaging and entertaining 3D commercials.
3. Market Research - Importance of market research agencies in helping businesses understand consumer preferences and develop effective advertising strategies.
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