This Bubble Bar is an Adorably Spooky Way to Soak
Laura McQuarrie — October 18, 2013 — Lifestyle
The 'Pumkin' bubble bar and 'Lord of Misrule' bath bombs are two special edition Halloween-themed products new to Lush's family of handmade cosmetics.
Collectively these items make up the 'Creatures of the Baaaaaath,' but they are much more adorable and sweet-smelling than the creatures you'd imagine to be lurking in the deep.
The Pumkin is the autumn counterpart that follows the huge success of the 'Mumkin' bath bubbler, which was created for Mother's Day. Pumkin features an "earthy, floral fragrance" made from delicious ingredients like liquorice and orange flower, while the Lord of Misrule bath bomb brings a spicy twist with black pepper oil and patchouli. These two bath products are vegan and as with all Lush products, not tested on animals.
Collectively these items make up the 'Creatures of the Baaaaaath,' but they are much more adorable and sweet-smelling than the creatures you'd imagine to be lurking in the deep.
The Pumkin is the autumn counterpart that follows the huge success of the 'Mumkin' bath bubbler, which was created for Mother's Day. Pumkin features an "earthy, floral fragrance" made from delicious ingredients like liquorice and orange flower, while the Lord of Misrule bath bomb brings a spicy twist with black pepper oil and patchouli. These two bath products are vegan and as with all Lush products, not tested on animals.
Trend Themes
1. Halloween-themed Handmade Cosmetics - Disruptive innovation opportunity: Create unique and festive bath products for various holidays to cater to consumers' desire for seasonal experiences.
2. Vegan and Cruelty-free Cosmetics - Disruptive innovation opportunity: Develop a line of beauty products that are not only eco-friendly but also meet the growing demand for vegan and cruelty-free options.
3. Seasonal Limited Edition Releases - Disruptive innovation opportunity: Capitalize on consumer FOMO (Fear Of Missing Out) by offering limited edition products that create a sense of urgency and exclusivity.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce innovative and playful cosmetic products that engage customers and tap into their desire for unique bath experiences.
2. Beauty and Personal Care - Disruptive innovation opportunity: Develop a range of all-natural and sustainable products that align with consumers' increasing interest in eco-friendly beauty solutions.
3. Holiday-themed Merchandise - Disruptive innovation opportunity: Create a niche market by offering seasonal products that cater to customers' desire for festive and limited-edition items.
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