Korean Boyband BTS Launched Their Own Skincare Collection
Riley von Niessen — December 8, 2017 — Pop Culture
References: mediheal.hk & popsugar
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing.
In order to make the products that comprise the collection more accessible to fans, BTS will be erecting stands at its concerts throughout the country so that they can get ahold of their favorites. As these products will only be available from the band's concerts, only a select number of consumers will have access to them for the meantime.
Although not much information has been released concerning the products themselves, Mediheal's wide range of offerings have long been celebrated for their powerful cleansing, hydrating, and anti-aging purposes.
In order to make the products that comprise the collection more accessible to fans, BTS will be erecting stands at its concerts throughout the country so that they can get ahold of their favorites. As these products will only be available from the band's concerts, only a select number of consumers will have access to them for the meantime.
Although not much information has been released concerning the products themselves, Mediheal's wide range of offerings have long been celebrated for their powerful cleansing, hydrating, and anti-aging purposes.
Trend Themes
1. K-pop Beauty Collections - K-pop artists creating their own skincare and beauty collections.
2. Exclusive Product Sales - Offering exclusive products only available at concerts or limited-time events.
3. Korean Beauty Brands - The continued popularity and growth of Korean beauty brands in the global market.
Industry Implications
1. Beauty Industry - Disruptive innovation opportunities for beauty industry players to collaborate with popular artists and offer exclusive product lines.
2. Entertainment Industry - Opportunities for entertainment companies to expand revenue streams through collaboration with beauty brands and promoting exclusive product lines at events.
3. E-commerce Industry - Opportunities for e-commerce platforms to offer exclusive products and drive sales through limited-time promotions and event collaborations.
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