The BT Tower LightSaber is an Homage to the Sci-Fi Epic We All Love
Omar Yusuf — September 19, 2011 — Marketing
The British Telecom Tower has been an iconic London landmark since its construction in the mid-1960s; for the next few weeks, it'll be an iconic Star Wars landmark thanks to the efforts of LucasFilms and the new BT Tower Lightsaber.
To celebrate the BluRay release of the Star Wars movies, LucasFilms has installed a new light fixture onto the protruding dome of the British Telecom Tower in the center of London. The antenna spire will be made to look like a lighsaber for the coming weeks, alternating between the famous blue, green (Jedi) and red (Sith) tones. The 581-foot beam extends well above the city skyline, reminding the office workers of downtown London of the recently released BluRay director's cut, Star Wars: The Complete Saga.
The unveiling event for BT Tower Lightsaber was attended by C-3PO himself, Anthony Daniels, and will remain among the most memorable marketing ploys devised by LucasArts.
To celebrate the BluRay release of the Star Wars movies, LucasFilms has installed a new light fixture onto the protruding dome of the British Telecom Tower in the center of London. The antenna spire will be made to look like a lighsaber for the coming weeks, alternating between the famous blue, green (Jedi) and red (Sith) tones. The 581-foot beam extends well above the city skyline, reminding the office workers of downtown London of the recently released BluRay director's cut, Star Wars: The Complete Saga.
The unveiling event for BT Tower Lightsaber was attended by C-3PO himself, Anthony Daniels, and will remain among the most memorable marketing ploys devised by LucasArts.
Trend Themes
1. Iconic Landmarks - Iconic landmarks being transformed into pop culture icons can generate excitement and drive publicity for events and products.
2. Nostalgia Marketing - Using iconic pop culture references, such as Star Wars, can evoke feelings of nostalgia in consumers and create emotional connections to products and events.
3. Immersive Advertising - Creating immersive and interactive experiences for consumers, such as the BT Tower Lightsaber, can help drive engagement and create lasting memories.
Industry Implications
1. Tourism - Transforming iconic landmarks into pop culture icons can drive tourism and attract visitors to a destination.
2. Entertainment - Nostalgia marketing, such as the use of Star Wars references, can create buzz and excitement around new entertainment releases, leading to increased sales and revenue.
3. Advertising - Immersive and interactive advertising experiences can help brands stand out in crowded marketplaces and increase brand awareness and loyalty.
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