The Brooks England Cambium Saddle is Engineered to be Ultra-Comfortable
Meghan Young — November 13, 2013 — Lifestyle
References: brooksengland & fastcodesign
For the avid bike rider, a saddle shouldn't hurt when sat upon unless on it for hours upon hours; yet when it comes to leather versions, that might not be the case at all. That is, until the Brooks England Cambium saddle was designed. It is a bike seat that is made out of vulcanized natural rubber and organic cotton canvas for a naturally flexible result that makes it possibly the most comfortable design on the market.
Created by Ideo, the Brooks England Cambium saddle is also maintenance-free and waterproof. Thomas Overthun, designer director at Ideo, reveals, "“The core insight was that some people loved the idea of a Brooks saddle rather than the reality of having to earn the comfort. Not everybody wants to put the work in."
Created by Ideo, the Brooks England Cambium saddle is also maintenance-free and waterproof. Thomas Overthun, designer director at Ideo, reveals, "“The core insight was that some people loved the idea of a Brooks saddle rather than the reality of having to earn the comfort. Not everybody wants to put the work in."
Trend Themes
1. Butt-friendly Bike Seats - The trend of designing bike seats for maximum comfort, such as the Brooks England Cambium saddle, is disrupting the cycling industry.
2. Vulcanized Natural Rubber - The trend of using vulcanized natural rubber in bike seat designs, like the Brooks England Cambium saddle, presents opportunities for innovation in materials and manufacturing processes.
3. Maintenance-free Bike Accessories - The trend of creating maintenance-free bike seats, exemplified by the Brooks England Cambium saddle, allows for new disruptive innovations in the biking accessories market.
Industry Implications
1. Cycling Industry - The Brooks England Cambium saddle is disrupting the cycling industry by offering a more comfortable alternative to traditional bike seats.
2. Materials and Manufacturing Industry - The use of vulcanized natural rubber in bike seat designs, such as the Brooks England Cambium saddle, opens up opportunities for innovation and growth in the materials and manufacturing industry.
3. Biking Accessories Market - The development of maintenance-free bike seats, like the Brooks England Cambium saddle, has the potential to disrupt the biking accessories market by catering to customers' desire for convenience and ease of use.
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