The BRLOH Game Store Campaign Holds That 'Classic' Really Means 'Boring'
Meghan Young — October 30, 2012 — Tech
References: jandl.sk & ibelieveinadv
The BRLOH Game Store campaign takes a cheap shot at classic video games. It suggests that “'classic' is just another word for boring.” That may be the case, but the controversial ad campaign is sure to ruffle some die-hard gamer feathers. Thankfully, the store itself can back up its claim by offering some extremely exciting video games that happen to leave Pac-Man, Tetris and Pong in the dust.
Conceived and executed by the JANDL ad agency branch based in Bratislava, Slovakia, the BRLOH Game Store campaign is clever. It points out how simple each of these beloved games really are. Art directed by Razvan Mitoiu with creative direction by Pavel Fuksa, the campaign will encourage people to try something new.
Conceived and executed by the JANDL ad agency branch based in Bratislava, Slovakia, the BRLOH Game Store campaign is clever. It points out how simple each of these beloved games really are. Art directed by Razvan Mitoiu with creative direction by Pavel Fuksa, the campaign will encourage people to try something new.
Trend Themes
1. Anti-nostalgia Marketing - Creating ads that take a negative stance on classic products to attract consumers who seek new and innovative experiences.
2. Revamped Classic Games - Updating classic games with modern and exciting features to compete with newer games and capture the attention of young gamers.
3. Humorous Advertising - Using sarcasm and humor to attract attention and promote a product or service in a unique and memorable way.
Industry Implications
1. Video Game Industry - Developing and marketing revamped versions of classic games to compete in the modern gaming market and appeal to younger audiences.
2. Advertising Industry - Creating humorous and controversial ad campaigns to attract attention and promote products or services in a unique way.
3. Marketing Industry - Utilizing anti-nostalgia tactics and humorous advertising to target younger audiences and promote new and innovative products and services.
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