Wegmans is Bringing Brûlée Squash to Stores This Fall
Michael Hemsworth — July 26, 2023 — Lifestyle
References: wegmans & progressivegrocer
Wegmans Food Markets has announced it will be bringing brûlée squash to its stores this fall as an option for shoppers to pick up that doesn't skimp on flavor and variety. The squash is being grown at the brand's own farm situated in the Finger Lakes Region of New York State and is reported to have a honey nut flavor that gets its name from the French dessert. The squash is earmarked to be a go-to option for shoppers to pick up this fall that's both satisfying and comforting.
Ambassador at Wegmans Organic Farm and Orchard Alison Hayes spoke on the brûlée squash saying, "I was first introduced to the brûlée squash at the Canandaigua Farmers’ Market by Porter Hunt, owner of Hunt Heritage Farm, and who previously worked at the Wegmans Organic Farm. He knew all about my love for honeynut and winter squashes. With its smooth and creamy texture and incredible flavor that’s less sweet than honeynut, but not as mild as butternut, I fell in love with this delicious squash!”
Ambassador at Wegmans Organic Farm and Orchard Alison Hayes spoke on the brûlée squash saying, "I was first introduced to the brûlée squash at the Canandaigua Farmers’ Market by Porter Hunt, owner of Hunt Heritage Farm, and who previously worked at the Wegmans Organic Farm. He knew all about my love for honeynut and winter squashes. With its smooth and creamy texture and incredible flavor that’s less sweet than honeynut, but not as mild as butternut, I fell in love with this delicious squash!”
Trend Themes
1. Dessert-inspired Squash Varieties - The development of dessert-inspired squash varieties presents an opportunity for innovative recipes and unique flavor profiles.
2. Farm-to-store Integration - The integration of farm-grown products into store offerings opens up opportunities for brands to showcase their commitment to freshness and quality.
3. Alternative Comfort Foods - The rise of alternative comfort foods like brûlée squash provides an opportunity for brands to cater to changing consumer preferences for healthier yet indulgent options.
Industry Implications
1. Supermarkets and Grocery Stores - Supermarkets and grocery stores can benefit from offering new and unique squash varieties like brûlée squash, attracting customers seeking interesting and flavorful produce options.
2. Organic Farming - Organic farmers can explore the cultivation of dessert-inspired squash varieties like brûlée squash to tap into the growing market for organic and specialty produce.
3. Food Service Industry - The food service industry can incorporate brûlée squash into their menus, capitalizing on the trend of dessert-inspired savory dishes and offering customers a unique dining experience.
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