The Brilliant Bicycle Cater to Casual Cyclists Who Value Design
Meghan Young — March 28, 2015 — Lifestyle
References: brilliant.co & designtaxi
It's hard to wrong with something simple, especially if that means it's more affordable -- which is exactly the case when it comes to the Brilliant Bicycle. Aptly named, the Brilliant Bicycle features a minimalist design that not only cuts out all the unnecessary parts, but also the price because of that clever move.
Focusing on consumers that are casual cyclists who appreciate good design, the Brilliant Bicycle also saves people money by avoiding distributors and middlemen. That doesn't mean it sacrifices service. Instead, it makes an effort to offer in-home assembly, maintenance visits and anti-theft insurance.
Founded by Adam Kalamchi and Kane Hsieh, the design of the Brilliant Bicycle was inspired by frustrating visits to traditional shops and their high prices.
Focusing on consumers that are casual cyclists who appreciate good design, the Brilliant Bicycle also saves people money by avoiding distributors and middlemen. That doesn't mean it sacrifices service. Instead, it makes an effort to offer in-home assembly, maintenance visits and anti-theft insurance.
Founded by Adam Kalamchi and Kane Hsieh, the design of the Brilliant Bicycle was inspired by frustrating visits to traditional shops and their high prices.
Trend Themes
1. Affordable Minimalist Design - Disruptive innovation opportunity: Create products with sleek, minimalist designs at a more affordable price point.
2. Direct-to-consumer Model - Disruptive innovation opportunity: Cut out distributors and middlemen to offer products directly to consumers, saving costs and increasing value.
3. Enhanced Customer Service - Disruptive innovation opportunity: Provide unique services like in-home assembly, maintenance visits, and anti-theft insurance to enhance customer experience.
Industry Implications
1. Bicycle Manufacturing - Disruptive innovation opportunity: Adopt minimalist design principles and direct-to-consumer strategies in the bicycle manufacturing industry to offer affordable yet stylish bikes.
2. E-commerce - Disruptive innovation opportunity: Leverage a direct-to-consumer model to disrupt traditional retail and offer unique value propositions in the e-commerce industry.
3. Home Delivery Services - Disruptive innovation opportunity: Provide specialized services like in-home assembly and maintenance visits in the home delivery services industry to differentiate from competitors.
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