Glenfiddich Launched a Brewery Tour to Showcase the Making of Its Scotch Whiskey
Laura McQuarrie — June 10, 2016 — Marketing
References: glenfiddich & eventmagazine
In order to showcase the processes that go into the making of its Scotch whiskey, Glenfiddich set up a VR brewery tour called the 'Journey into the Mind of the Malt Master.' The virtual experience gets into the heart of making of the world's most awarded single malt, by taking people into the brewery, where they see everything from steaming copper pots and fermenters to whiskey casks being stored in the warehouse.
Following the first use of this VR tour experience at the Charles de Gaulle travel retail event in Paris, this virtual reality film is set to be shown at a series of experiential tasting events, as well as online.
This dynamic experience gives viewers the chance to get behind the scenes and understand more of what makes Glenfiddich's whiskey creation process so distinctive.
Following the first use of this VR tour experience at the Charles de Gaulle travel retail event in Paris, this virtual reality film is set to be shown at a series of experiential tasting events, as well as online.
This dynamic experience gives viewers the chance to get behind the scenes and understand more of what makes Glenfiddich's whiskey creation process so distinctive.
Trend Themes
1. Virtual Reality Brewery Tours - The trend of using virtual reality to create dynamic experiences in the brewery industry is disrupting traditional tastings and tours, providing new ways for brands to showcase their products and engage with consumers.
2. Experiential Tasting Events - The trend of creating experiential events is disrupting the liquor industry, providing new ways for brands to showcase their products and engage with consumers beyond traditional tastings and tours.
3. Virtual Reality Marketing - The trend of using virtual reality as a marketing tool is disrupting the liquor industry and providing opportunities for brands to create dynamic, immersive experiences that showcase their products in unique ways.
Industry Implications
1. Brewery - Virtual reality tours and experiential events are disrupting the brewery industry, providing new ways for brands to engage with consumers and showcase their products.
2. Liquor - The use of virtual reality and experiential events is disrupting the liquor industry, providing new ways for brands to showcase their products and engage with consumers beyond traditional tastings and tours.
3. Marketing - Virtual reality is disrupting the marketing industry and providing new opportunities for brands to create dynamic, interactive experiences that engage consumers in innovative ways.
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