Brew Dr. Northwest Hops Kombucha Has Simcoe, Palisade and Centennial
Michael Hemsworth — September 28, 2021 — Marketing
References: brewdrkombucha & bevnet
The Brew Dr. Northwest Hops kombucha is the third offering as part of the Founder's Series that will provide consumers with a hops-focused way to quench their thirst and enjoy some premium flavor.
The kombucha is crafted using a series of locally grown hops including Simcoe, Palisade and Centennial, and is balanced out using Yuzu orange along with green tea. The kombucha boasts sparkling body with bright, hoppy notes to offer consumers an alcohol-free option to enjoy in place of traditional beers and alcohols this holiday season.
The Brew Dr. Northwest Hops kombucha will be sold with 5% of the sales going towards the Oregon and SW Washington chapter of the Make-A-Wish Foundation to support the cause.
The kombucha is crafted using a series of locally grown hops including Simcoe, Palisade and Centennial, and is balanced out using Yuzu orange along with green tea. The kombucha boasts sparkling body with bright, hoppy notes to offer consumers an alcohol-free option to enjoy in place of traditional beers and alcohols this holiday season.
The Brew Dr. Northwest Hops kombucha will be sold with 5% of the sales going towards the Oregon and SW Washington chapter of the Make-A-Wish Foundation to support the cause.
Trend Themes
1. Local Ingredient Beverages - Disruptive innovation opportunity: Incorporating locally sourced ingredients into beverages to create unique flavors and appeal to socially conscious consumers.
2. Alcohol-free Options - Disruptive innovation opportunity: Creating alcohol-free alternatives for consumers who want to enjoy the taste of beer and alcohol without the negative effects.
3. Charitable Products - Disruptive innovation opportunity: Designing products with a charitable aspect to appeal to cause-driven consumers and build brand loyalty.
Industry Implications
1. Craft Beverages - Disruptive innovation opportunity: Crafting unique and flavorful beverages to meet the rising demand for premium and locally sourced beverages.
2. Non-alcoholic Beverages - Disruptive innovation opportunity: Developing new and innovative non-alcoholic beverages that appeal to consumers who want to lead a healthier lifestyle.
3. Charitable Organizations - Disruptive innovation opportunity: Partnering with brands that have a charitable aspect to increase awareness and funding for different causes.
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