Ferry-Morse's Break Up Gift Box Shares Seeds for Singles to Grow Flowers
Laura McQuarrie — January 26, 2022 — Lifestyle
References: ferrymorse & businesswire
Red Tuesday is the Tuesday right before Valentine's Day when one significant other is most likely to break up with the other and for this day, Ferry-Morse created a Break Up Gift Box. This curated gift box shares a selection of seeds and accessories that are helpful for growing fresh flowers that have the potential to "last longer than most romances."
Single and suffering or single and thriving, people don't have to find themselves without flowers on Valentine's Day thanks to this box. Created to spark "a new passionate love affair for gardening," the Break Up Gift Box includes seven heart-mending themed Ferry-Morse flower seed packets, the Jiffy Seed Starting Greenhouse Kit for indoor use, playful stickers and a journal for documenting the gardening process—or healing the heart, or both.
Single and suffering or single and thriving, people don't have to find themselves without flowers on Valentine's Day thanks to this box. Created to spark "a new passionate love affair for gardening," the Break Up Gift Box includes seven heart-mending themed Ferry-Morse flower seed packets, the Jiffy Seed Starting Greenhouse Kit for indoor use, playful stickers and a journal for documenting the gardening process—or healing the heart, or both.
Trend Themes
1. Breakup Gardening - The Break Up Gift Box from Ferry-Morse targets a new market of singles who are looking for ways to heal with gardening after a breakup.
2. Curated Seed Kits - Seed boxes offer a new way for gardeners to choose the right crops for their locations and climate, and brands can differentiate themselves with themed seed options.
3. Indoor Gardening - The Jiffy Seed Starting Greenhouse Kit included in the Break Up Gift Box caters to the trend of apartment and urban living where people may not have access to outdoor gardening space on Valentine's Day.
Industry Implications
1. Gardening Retail - Gardening retailers can capitalize on the trend of indoor and apartment gardening by offering curated seed kits and accessories that help customers grow plants indoors.
2. Gifts and Subscription Boxes - Brands that market themselves as unique gift-givers or offer subscription services may want to add seed boxes to their lineups, with options for personalized themes.
3. Wellness and Self Care - Seed boxes and other themed gardening kits offer an avenue for brands that focus on self-care and wellness to package products with an emphasis on healing or relaxation.
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