Jeff Paiva — April 9, 2007 — Pop Culture
References: jeffpaiva
As a way to avoid the new draconian laws in São Paulo regarding outdoor advertising, agency Ginga developed a guerrilla-like campaign to anounce the arrival of the new Teenage Mutant Ninja Turtle movie.
And they did it with flair: projecting a rescue in a burning building amidst São Paulo's most busy avenue. When the widows explode on fire, a lady in distress cries for help and is rescued by the TMNT.
After putting out the fire, a new explosion rips out the middle of the building, opening space for the actual theatrical trailler of the movie, that opens in Brazil next month.
Check the mandatory You Tube video bellow.
And they did it with flair: projecting a rescue in a burning building amidst São Paulo's most busy avenue. When the widows explode on fire, a lady in distress cries for help and is rescued by the TMNT.
After putting out the fire, a new explosion rips out the middle of the building, opening space for the actual theatrical trailler of the movie, that opens in Brazil next month.
Check the mandatory You Tube video bellow.
Trend Themes
1. Guerrilla Advertising - Opportunity for companies to create unconventional and attention-grabbing advertising campaigns that bypass traditional regulations and engage with audiences.
2. Outdoor Projection - Emerging trend of projecting images and videos onto outdoor surfaces as a unique way to captivate and entertain audiences in public spaces.
3. Interactive Advertising - Rise of interactive marketing approaches that allow viewers to actively participate in the advertising experience, enhancing brand engagement and consumer interaction.
Industry Implications
1. Advertising and Marketing - Companies in the advertising and marketing industry can leverage guerrilla advertising and interactive techniques to create disruptive campaigns that build brand awareness and consumer engagement.
2. Film and Entertainment - Film production and entertainment companies can explore outdoor projection strategies to promote upcoming releases and capture the attention of audiences in a unique and memorable way.
3. Event and Street Activation - The event and street activation industry has the opportunity to incorporate guerrilla advertising techniques and outdoor projection to create immersive experiences that attract and engage participants.
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