Braun Brings Out The Human in Men
References: adsoftheworld & arabaquarius.blogspot
Oh Braun, you had to go and parody the hot issue of evolution to sell your shaving machines, didn't you? Well, as we have learned from numerous campaigns, a controversial ad is a good ad, no matter how many people it offends.
Created by BBDO Dusseldorf, these print ads show you how Braun 'Brings out the human in men'. As an illustration, the ads show a picture of the man (monkey) at 8:00 AM, and another one as a normal human at 8:05 AM after shaving . What a difference five minutes make,
And I have to agree to an extent, there are days when I let my beard grow too long, and I end up looking more like a jungle creature than a human!
The campaign was created under creative direction by Toygar Bazarkava, Stefan Vonderstein and art direction by Lidia Pranjic, Ronald Liedmeier, olaf reys.
Created by BBDO Dusseldorf, these print ads show you how Braun 'Brings out the human in men'. As an illustration, the ads show a picture of the man (monkey) at 8:00 AM, and another one as a normal human at 8:05 AM after shaving . What a difference five minutes make,
And I have to agree to an extent, there are days when I let my beard grow too long, and I end up looking more like a jungle creature than a human!
The campaign was created under creative direction by Toygar Bazarkava, Stefan Vonderstein and art direction by Lidia Pranjic, Ronald Liedmeier, olaf reys.
Trend Themes
1. Controversial Advertising - The use of controversial ads in marketing campaigns can increase brand awareness and engagement.
2. Evolutionary Parodies - Brands can use humorous parodies of controversial topics to humanize their products and build brand loyalty.
3. Personal Grooming - As personal grooming becomes increasingly important to consumers, there are opportunities for brands to innovate in this space with new products and services.
Industry Implications
1. Personal Care - The personal care industry can innovate by creating products and services that make personal grooming more convenient and efficient.
2. Advertising - The advertising industry can innovate by exploring new and creative ways to capture consumer attention and build brand awareness.
3. Fashion and Beauty - The fashion and beauty industry can innovate by creating products and services that cater to the growing demand for personal grooming and self-care.
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