This Branding Identity and Packaging is Simple Yet Visually Expressive
Farida Helmy — May 26, 2014 — Lifestyle
References: behance.net & designworklife
Wanting to make sure it sends out the right vibes with its new branding identity and packaging, AURA Natural Pet decided to go for an organic and holistic visual look.
Good branding is all about attracting the right type of customers—the ones that you want to attract—that’s why the all-natural pet care products label decided to keep it simple and let the logotype, color palette and choice of packaging do the explaining for them.
The brand joined forces with Chicago-based designer Will Miller for its branding identity and packaging efforts, and the collaboration worked perfectly—the proof is in the work.
“Both the business cards and blue bottle labels were printed digitally on an HP Indigo Press using a new technique, similar to older thermography,” says Miller.
Good branding is all about attracting the right type of customers—the ones that you want to attract—that’s why the all-natural pet care products label decided to keep it simple and let the logotype, color palette and choice of packaging do the explaining for them.
The brand joined forces with Chicago-based designer Will Miller for its branding identity and packaging efforts, and the collaboration worked perfectly—the proof is in the work.
“Both the business cards and blue bottle labels were printed digitally on an HP Indigo Press using a new technique, similar to older thermography,” says Miller.
Trend Themes
1. Organic Pet Products - The trend towards organic and natural products in the pet industry is growing, creating opportunities for disruptive innovation in pet food, grooming and healthcare.
2. Minimalist Branding - The trend towards minimalist branding is gaining popularity across industries, creating opportunities for innovative and striking packaging design.
3. Digital Printing Techniques - The use of new digital printing techniques in packaging design presents an opportunity to create unique and eye-catching branding solutions across many industries.
Industry Implications
1. Pet Industry - The pet industry continues to grow and evolve, with opportunities for disruption in organic and natural products, innovative packaging and novel pet care products.
2. Design Industry - As branding and packaging design become increasingly important across industries, there is an opportunity for disruptive innovation in minimalist design, digital printing techniques and visually expressive branding solutions.
3. Printing Industry - The use of new digital printing techniques is disrupting the printing industry, opening the door for innovative solutions in packaging, labeling and printing.
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