Swiss Backpack Brand QWSTION Unveiled Its New Pop-Up in a Former Theater
Justin Lam — January 23, 2018 — Art & Design
References: qwstion & design-milk
Swiss backpack brand QWSTION recently opened a temporary location in a former art house cinema. The space is beautifully designed that speaks for the company's ethos, which strives to think outside the box. The shops empty space is blacked out and serves to highlight the bags on the walls, as well as the photographs of stone architecture mounted on the walls. This inclusion of gorgeous photography and colorful products brightens up the cold space, but still maintains the minimalist aesthetic of the shop and brand.
QWSTION is not the first brand to adopt the temporary shop idea, nor is it the first to cultivate a unique retail experience using redesigned buildings. This movement has been widely used in modern retail spaces as more and more brands are placing emphasis on the originality and utility of using non-retail centered locations. Thanks to the brand QWSTION, buyers are once again greeted with an innovative use of space and given an enhanced retail experience that compliments the goods sold.
QWSTION is not the first brand to adopt the temporary shop idea, nor is it the first to cultivate a unique retail experience using redesigned buildings. This movement has been widely used in modern retail spaces as more and more brands are placing emphasis on the originality and utility of using non-retail centered locations. Thanks to the brand QWSTION, buyers are once again greeted with an innovative use of space and given an enhanced retail experience that compliments the goods sold.
Trend Themes
1. Artistic Retail Spaces - Creating retail spaces in unique, non-traditional locations such as art houses and theaters.
2. Temporary Retail Spaces - Using temporary retail spaces to create a sense of urgency and uniqueness in the shopping experience.
3. Minimalist Aesthetics - Striving towards incorporating minimalist aesthetics in retail spaces to highlight and complement products on display.
Industry Implications
1. Fashion Retail - By creating pop-up shops in unique locations, fashion brands can offer a more creative and memorable retail experience, distinguishing themselves from traditional competitors.
2. Home Goods Retail - Home goods stores can capitalize on the minimalist aesthetic trend, using clean and simple designs to highlight the products themselves, rather than overwhelming the customer with decorations or design elements.
3. Art and Decor Retail - Repurposing non-retail spaces for art and decor shops can create a unique space that showcases the beauty and utility of the items themselves, rather than just being a physical space to sell them in.
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