Raisin Bran Crunch Vanilla Almond is Enhanced with Texture-Rich Add-Ins
Laura McQuarrie — May 15, 2019 — Lifestyle
References: kelloggs & prnewswire
Those who love the health benefits of bran cereal will now be able to enjoy extra texture in their breakfast thanks to Kellogg's Raisin Bran Crunch Vanilla Almond. This new cereal is not only packed with fiber and 16 grams of whole grains but also slivers of almonds, honey-oat granola clusters a fun vanilla flavor and as ever, bran flakes and raisins.
Consumers who are looking for new eating experiences are often fixated on flavor but many food brands are now focusing on texture to inspire rich sensorial experiences with their products. As Kellogg's Raisin Bran has been enjoyed by consumers of all ages for many years, this new product puts an interesting textured twist on a classic cold cereal.
Consumers who are looking for new eating experiences are often fixated on flavor but many food brands are now focusing on texture to inspire rich sensorial experiences with their products. As Kellogg's Raisin Bran has been enjoyed by consumers of all ages for many years, this new product puts an interesting textured twist on a classic cold cereal.
Trend Themes
1. Texture-rich Cereals - Opportunity for innovative food brands to create cereals with added texture to enhance the eating experience.
2. Sensorial Experiences - Brands can attract consumers by offering products that provide rich sensory experiences through flavor and texture combinations.
3. Twists on Classics - Innovative companies can disrupt the market by introducing new variations of classic products, such as adding texture to traditional cereals.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry have an opportunity to innovate by developing textured cereals that offer unique eating experiences.
2. Snack Foods - Snack food manufacturers can explore the incorporation of added texture in their products to cater to consumers seeking new taste and texture sensations.
3. Breakfast Foods - The breakfast food industry can benefit from creating texture-rich options that redefine traditional breakfast cereals and provide consumers with an elevated morning meal experience.
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