The Brainstorming Room Offers Walls and Floors as Blank Pages
Amelia Roblin — March 1, 2013 — Art & Design
References: behance.net & notcot.org
Anyone with big ideas could appreciate the value of this Brainstorming Room. Perhaps your thoughts are too abstract and expansive to suit the tiny and two-dimensional medium of the notebook. Felix Guyon's solution for marketing firm Sid Lee was to redesign part of the office to inspire employees.
Even the entrance into this space is enchanting. You'll feel like you're Alice in Wonderland, standing before a small door that's set into a distorted border. Inside you'll be bathed in sunlight reflecting off of the white walls, simulating your sense of creativity.
The designer left the ducts and pipes in the ceiling visible, painting them white and allowing their presence to contribute to the dynamism of the Brainstorming Room. Whimsical shelving units were integrated and illustrations are splattered across many of the surfaces.
Even the entrance into this space is enchanting. You'll feel like you're Alice in Wonderland, standing before a small door that's set into a distorted border. Inside you'll be bathed in sunlight reflecting off of the white walls, simulating your sense of creativity.
The designer left the ducts and pipes in the ceiling visible, painting them white and allowing their presence to contribute to the dynamism of the Brainstorming Room. Whimsical shelving units were integrated and illustrations are splattered across many of the surfaces.
Trend Themes
1. Creative Workspace Design - Opportunity for companies to create imaginative workspaces that promote creative thinking.
2. Multi-sensory Office Environments - Opportunity to design workspaces that engage multiple senses to enhance the creativity of employees.
3. Collaborative Brainstorming Spaces - Opportunity to create dedicated areas for brainstorming and collaboration for employees to share and develop ideas.
Industry Implications
1. Interior Design - Opportunity for interior design companies to work with businesses to create unique and creative office environments that stimulate employees’ creativity.
2. Office Furniture - Opportunity for furniture companies to design and provide furniture specifically for collaborative brainstorming spaces, like the one in the article.
3. Marketing and Advertising Agencies - Opportunity for these types of agencies to invest in creative workspaces to inspire employees and fuel their ability to generate innovative marketing and advertising ideas for their clients.
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