Neuriva's Challenge Pairs Supplements with Stimulating Brain Games
Laura McQuarrie — February 28, 2024 — Lifestyle
References: neuriva & theknockturnal
Building on the momentum of the Neuriva Ultra product launch, brain health supplement brand Neuriva introduced a 30-Day Brain Health Challenge. This category-first challenge invites people to make a daily commitment to cognitive well-being and it does so in a way that makes boosting memory, learning, focus, reasoning, concentration and mental alertness feel fun.
The Neuriva 30-Day Brain Health Challenge welcomes participants to redefine their cognitive potential by choosing Neuriva Original, Plus or Ultra for daily support, and using the popular Neuriva Brain Gym app to play stimulating Brain Games daily. This activity involves an assessment that gives people a brain age and cognitive score, and users can track their progress and work towards training their brain for better health every day.
The Neuriva 30-Day Brain Health Challenge welcomes participants to redefine their cognitive potential by choosing Neuriva Original, Plus or Ultra for daily support, and using the popular Neuriva Brain Gym app to play stimulating Brain Games daily. This activity involves an assessment that gives people a brain age and cognitive score, and users can track their progress and work towards training their brain for better health every day.
Trend Themes
1. Cognitive Well-being Challenges - Opportunity for brands to combine supplements with engaging activities to promote cognitive well-being in a structured 30-day challenge format.
2. Digital Brain Training Platforms - Emerging trend of using app-based brain games paired with supplement consumption to enhance memory, focus, and mental alertness in a holistic approach.
3. Personalized Cognitive Health Programs - Innovative approach of offering customized brain health solutions that include tailored supplement regimens and personalized brain training exercises for users seeking cognitive enhancement.
Industry Implications
1. Health Supplements - Health supplement industry has an opportunity to integrate with technology and gamification to create engaging brain health challenges for consumers.
2. Digital Health and Wellness Apps - Digital health industry can capitalize on the trend by developing interactive brain training platforms that complement cognitive enhancement supplements.
3. Personalized Wellness Services - Wellness industry can explore providing personalized cognitive health programs that offer tailored solutions for improving brain functions through a blend of supplements and brain games.
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