Nature’s Bounty Brain Health Platform Comes in Jelly Bean Form
Michael Hemsworth — April 29, 2021 — Marketing
References: naturesbounty & drugstorenews
Gaming continues to increase amongst consumers a popular pastime when it comes to both passive and professional play, so the Nature’s Bounty Brain Health Platform supplement has been created to offer a hyper-targeted product with this in mind.
The supplement features a tasty jelly bean format to make it easy for players aged 18 and up to take, and will help to support brain health as well as additional cognitive functions without the need for caffeine. The supplement is formulated with L-theanine, Cognizn and lutein, and is meant to be taken up to twice a day at least 30-minutes prior to gaming.
Reigning Fortnite World Cup Champion and Game Awards Gamer of the Year Kyle "Bugha" Giersdorf spoke on the new Nature’s Bounty Brain Health Platform supplement saying, "I'm all about products that help me game better, but I also want to feel good about what ingredients I'm putting in my body. That's why I'm stoked to help launch Brain HP – it improves reaction time without the caffeine. I hope this partnership with Nature's Bounty and Brain HP helps more gamers and streamers realize the importance of their health, and the impact it has on their career.”
The supplement features a tasty jelly bean format to make it easy for players aged 18 and up to take, and will help to support brain health as well as additional cognitive functions without the need for caffeine. The supplement is formulated with L-theanine, Cognizn and lutein, and is meant to be taken up to twice a day at least 30-minutes prior to gaming.
Reigning Fortnite World Cup Champion and Game Awards Gamer of the Year Kyle "Bugha" Giersdorf spoke on the new Nature’s Bounty Brain Health Platform supplement saying, "I'm all about products that help me game better, but I also want to feel good about what ingredients I'm putting in my body. That's why I'm stoked to help launch Brain HP – it improves reaction time without the caffeine. I hope this partnership with Nature's Bounty and Brain HP helps more gamers and streamers realize the importance of their health, and the impact it has on their career.”
Trend Themes
1. Gaming Supplements - Companies can develop targeted supplements to support cognitive function and reaction time for gamers of all ages.
2. Hyper-targeted Products - Brands can create products specifically tailored to the needs and lifestyles of specific consumer groups, such as gamers or athletes.
3. Health and Wellness for Gamers - There is a growing market for products that support the health and wellness of gamers, including supplements, ergonomic equipment, and mental health resources.
Industry Implications
1. Gaming - The gaming industry can partner with supplement companies to create and promote products that enhance the gaming experience and support the health of players.
2. Health Supplements - The health supplement industry can expand into niche markets such as gaming to offer targeted products that appeal to specific consumer groups.
3. Sports Supplements - Companies that make sports supplements can expand into the gaming market, leveraging their expertise in enhancing athletic performance to support cognitive function and reaction time in gamers.
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