The BPAY 'Almost Too Easy' Ads Make Everything Seem Manageable
Marissa Liu — October 13, 2009 — Marketing
References: bpay.au & adsoftheworld
The BPAY, ‘Almost too Easy’ advertising campaign was created by BMF advertising agency. BPAY is a company that aims to ease the method of payment and delivery for your bills. The company allows you to pay your bills online or by phone.
Creative director Dylan Taylor and art director JJ Winlove executed th BPAY, ‘Almost too Easy’ ads simplifying recognizably activities like an eye exam, bowling or finding Waldo (from Where’s Waldo) to an almost absurd degree creating humorous, too-the-point ads.
Creative director Dylan Taylor and art director JJ Winlove executed th BPAY, ‘Almost too Easy’ ads simplifying recognizably activities like an eye exam, bowling or finding Waldo (from Where’s Waldo) to an almost absurd degree creating humorous, too-the-point ads.
Trend Themes
1. Simplistic Advertisements - There is a need for creating simplistic print ads that can convey messages in a humorous and straight to the point way.
2. Simplifying Customer Experience - Companies need to create products and services that simplify customers’ payment and delivery methods and make those services easily accessible.
3. Innovative Advertising Campaigns - Future advertising campaigns should incorporate innovative techniques to gain customers' attention and create a memorable brand image.
Industry Implications
1. Advertising Industry - The creation of simplistic and innovative techniques in the advertising industry is a big opportunity for disruptive innovation.
2. Fintech Industry - Fintech companies can disrupt the market by creating payment and delivery systems that are easy to use, accessible and simple for customers.
3. Bill Payment Industry - The simplification of the bill payment process and the creation of easy-to-use payment systems result in the best customer experience and, thus, an opportunity for innovative disruption.
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