The Boys and Girls Club of Canada Celebrates Dr. Jean Clinton
Meghan Young — December 9, 2014 — Life-Stages
References: bgccan
The Boys and Girls Club of Canada continues its inspiring 'Great Futures Start Here' campaign with a tribute to Dr. Jean Clinton, an award-winning child psychiatrist. Although not as well known as Anthony Bennett, who stars in one of three commercials for this campaign, she is a great example of the diversity of talents fostered by this youth organization.
Focusing on her inquisitive and caring nature, the Boys and Girls Club of Canada campaign depicts a young girl attempting to shrink a stuffed penguin. Since she was a member back in 1965, the entire video has a retro feel about it that stays true to her humble beginnings. Dr. Jean Clinton has achieved a lot since her time with this club, so it is only natural she would be celebrated for her achievements.
Focusing on her inquisitive and caring nature, the Boys and Girls Club of Canada campaign depicts a young girl attempting to shrink a stuffed penguin. Since she was a member back in 1965, the entire video has a retro feel about it that stays true to her humble beginnings. Dr. Jean Clinton has achieved a lot since her time with this club, so it is only natural she would be celebrated for her achievements.
Trend Themes
1. Youth Empowerment - The trend of empowering youth to achieve greatness is growing, offering opportunities for organizations to support and celebrate their accomplishments.
2. Celebrating Diversity - Recognizing and celebrating the diverse talents nurtured by youth organizations can create inclusive and inspiring campaigns.
3. Nostalgic Branding - Utilizing retro aesthetics and storytelling can evoke a sense of nostalgia and authenticity that resonates with audiences.
Industry Implications
1. Youth Organizations - Youth organizations have an opportunity to focus on empowering and celebrating the achievements of their members.
2. Child Psychiatry - The field of child psychiatry can explore partnerships with youth organizations to support and promote mental health and well-being.
3. Advertising and Marketing - Brands can adopt a nostalgic branding approach to connect with consumers and evoke positive emotions.
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