Boy Smells Relaunched its 'Unmentionables' Collection
Ellen Smith — August 25, 2020 — Fashion
Boy Smells has relaunched its Unmentionables collection - a range of genderless undergarments that first hit the scene in 2018, drawing instant approval from consumers seeking both comfort and style.
The casual line features a subdued color palette that's sure to attract the attention of low-key consumers. Complete with beiges and subtle green and blue pastels, this line is reminiscent of the warm colors of the spring season. The line offers comfortable bralettes, and briefs that are perfect for any gender. In fact, consumers can choose between a flap-front or a flat-front of the underwear. Both of the items are made from "90 percent pima cotton and 10 percent elastane" making for a comfort-forward wear.
Image Credit: Carl Ostberg
The casual line features a subdued color palette that's sure to attract the attention of low-key consumers. Complete with beiges and subtle green and blue pastels, this line is reminiscent of the warm colors of the spring season. The line offers comfortable bralettes, and briefs that are perfect for any gender. In fact, consumers can choose between a flap-front or a flat-front of the underwear. Both of the items are made from "90 percent pima cotton and 10 percent elastane" making for a comfort-forward wear.
Image Credit: Carl Ostberg
Trend Themes
1. Genderless Intimates - The rise of genderless intimates collections presents an opportunity for retailers to cater to a more inclusive and diverse customer base.
2. Comfort-forward Wear - The demand for comfortable undergarments opens up possibilities for brands to innovate and create products that prioritize comfort without compromising style.
3. Minimalist Color Palette - The popularity of subdued and minimalist color palettes in intimates collections offers a chance for brands to tap into the preferences of low-key consumers.
Industry Implications
1. Fashion/apparel - Fashion brands have the potential to disrupt the traditional intimates market by introducing genderless collections and prioritizing comfort.
2. Textile Manufacturing - Manufacturers can seize the opportunity to produce and supply fabrics that prioritize comfort and design in the production of genderless intimates.
3. Retail/e-commerce - E-commerce platforms can capitalize on the demand for genderless intimates by curating and offering a wide range of options to cater to diverse customer needs.
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