These Bouquets Were Packaged to So They Can Break Apart
Mishal Omar — August 9, 2016 — Marketing
References: backbonebranding & thedieline
Coco Fiori's 'Share Collection' is based around the concept of giving and features boxed bouquets that can be taken apart and shared among friends, family and partners.
The packaging for this collection was designed by 'Backbone Branding' and at first glance appears to be a very large bouquet of thin roses that have been bunched together in a large box. In reality the roses are placed in separate compartments that make up the box, allowing them to be taken apart and passed out to the people who they are being given to. The boxes come in a variety of colors including a brick orange, a deep purple and a vivid magenta.
These unique boxed bouquets make an excellent creative gift that is perfect for many occasions.
The packaging for this collection was designed by 'Backbone Branding' and at first glance appears to be a very large bouquet of thin roses that have been bunched together in a large box. In reality the roses are placed in separate compartments that make up the box, allowing them to be taken apart and passed out to the people who they are being given to. The boxes come in a variety of colors including a brick orange, a deep purple and a vivid magenta.
These unique boxed bouquets make an excellent creative gift that is perfect for many occasions.
Trend Themes
1. Shareable Bouquets - Opportunity to disrupt the traditional flower bouquet market by offering unique boxed bouquets that can be easily shared among multiple recipients.
2. Customizable Packaging - Potential for disruptive innovation in the packaging industry by designing boxes with separate compartments to hold individual flowers, enhancing the gifting experience.
3. Collaborative Gifting - Disruptive innovation opportunity in the gifting industry by promoting the idea of sharing and giving with boxed bouquets that can be divided among friends, family, and partners.
Industry Implications
1. Floral Retail - The floral retail industry can leverage shareable boxed bouquets to attract customers seeking unique and interactive gifting options.
2. Packaging - Opportunity for the packaging industry to develop customizable boxes with separate compartments to accommodate various gifting arrangements, enhancing the visual appeal.
3. Gift and Lifestyle - Disruptive innovation opportunity for the gift and lifestyle industry to promote collaborative gifting experiences with boxed bouquets that encourage sharing and connection.
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