The Hormel Black Label Bacon Wrapping Paper Has a Porky Pattern
Michael Hemsworth — November 19, 2021 — Marketing
References: WrappedbyBlackLabel & brandeating
The Hormel Black Label Bacon wrapping paper is a limited-edition offering from the brand that will provide consumers with a way to wrap up their presents this holiday in a distinctly pork product-inspired manner. The wrapping paper is covered in a woven bacon pattern that will instantly enhance any gift to appear as though it is a symmetrical meat-made item. The paper also features a meaty aroma that is inspired by Black Label Bacon to provide an intoxicating scent for gift givers and receivers alike to ogle over.
The Hormel Black Label Bacon wrapping paper isn't being made available for purchase, but will only be accessible through a sweepstakes that the brand is running through Friday, November 26, 2021 for consumers to enter.
Image Credit: Hormel
The Hormel Black Label Bacon wrapping paper isn't being made available for purchase, but will only be accessible through a sweepstakes that the brand is running through Friday, November 26, 2021 for consumers to enter.
Image Credit: Hormel
Trend Themes
1. Scented Wrapping Paper - There are opportunities for brands to explore scented wrapping papers that tap into consumers' sense of smell and enhance gift-giving experiences.
2. Limited-edition Offerings - Creating limited-edition wrapping papers allows brands to generate buzz, increase brand loyalty, and drive sales.
3. Brand Engagement - Engaging customers through sweepstakes and promotions can lead to increased brand awareness and loyalty.
Industry Implications
1. Food and Beverage - Food and beverage brands can create unique wrapping papers that tap into their products' scents, patterns, or packaging designs to add value to their consumer experiences.
2. Retail - Retailers can offer exclusive limited-edition wrapping papers to attract customers, create differentiation, and increase customer loyalty.
3. Marketing and Advertising - Wrapping papers can be utilized as promotional tools for brands to engage their customers in a fun and creative way, ultimately leading to increased brand awareness and loyalty.
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