Two Roads to Courage Includes a Bottle of Bourbon and Brass Knuckles
Francis Tiangson — January 23, 2011 — Lifestyle
References: tylerriewer.tumblr & notcot.org
This combo of bourbon and brass knuckles definitely makes an interesting gift. The suitcase it comes in is perfectly crafted with place settings for the two-item set.
The outside of the carrying case for the bourbon and brass knuckles set features a motivational printed phrase: "Life is either a daring adventure, or nothing. Sack up." On the interior of the case, the phrase "The two roads to courage" appears, offering the pair up as a challenge. This seems like the perfect gift for the mobster in your life.
The outside of the carrying case for the bourbon and brass knuckles set features a motivational printed phrase: "Life is either a daring adventure, or nothing. Sack up." On the interior of the case, the phrase "The two roads to courage" appears, offering the pair up as a challenge. This seems like the perfect gift for the mobster in your life.
Trend Themes
1. Bold Branding - Opportunity for alcohol brands to set themselves apart with unconventional and daring branding strategies.
2. Luxury Gift Sets - Increasing market for high-end, packaged gift sets that offer a unique and memorable experience.
3. Motivational Merchandise - Growing trend of products that incorporate motivational messages and inspirational quotes.
Industry Implications
1. Alcohol - Industry can innovate with progressive branding techniques and develop gift sets as a way to differentiate themselves from competition.
2. Luxury Goods - Industry can incorporate innovative gift sets as part of their product line to attract affluent consumers.
3. Retail - Incorporating motivational messaging into product design can create differentiation and brand loyalty for retailers.
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