Roseur Fine Roses' Packaging Solution is Tailored to Online Flower Sales
Laura McQuarrie — May 3, 2016 — Art & Design
References: crpkg & thedieline
Roseur Fine Roses is an online florist that wants to assist people by offering beautiful bouquet deliveries for special occasions year-round like Mother's Day, Valentine's Day or special moments that aren't tied to a well-known holiday. In order to set itself apart as an e-retailer, Roseur teamed up with the CRP packaging agency to develop luxurious boxes in which to deliver its flowers in.
The design of the boxes are extremely elegant, but they are also engineered in a way that keeps the flowers fresh until they reach the hands of the recipient. These upscale flower boxes are wrapped in a custom-printed ribbon, which helps to secure additional items inside the box, such as the care guide and a small vial of flower food.
The design of the boxes are extremely elegant, but they are also engineered in a way that keeps the flowers fresh until they reach the hands of the recipient. These upscale flower boxes are wrapped in a custom-printed ribbon, which helps to secure additional items inside the box, such as the care guide and a small vial of flower food.
Trend Themes
1. Luxury Packaging - There is an opportunity for innovative packaging solutions that enhance the perceived value of products, such as luxurious bouquet delivery boxes.
2. Personalized E-commerce - The rise of personalized online shopping experiences opens opportunities for tailored services like special occasion bouquet deliveries throughout the year.
3. Freshness Preservation - Developing innovative packaging techniques that prolong the freshness of perishable products during transportation can create a disruptive advantage, as seen in the engineered boxes for fresh flowers.
Industry Implications
1. E-commerce - E-commerce companies could explore the integration of personalized services, like luxury packaging for floral deliveries, to enhance customer experiences and differentiate themselves in the market.
2. Packaging - Packaging companies have an opportunity to develop creative and functional packaging solutions that protect and preserve the freshness of perishable goods during transit, providing a competitive edge.
3. Floral Industry - Innovative approaches to bouquet delivery, such as using custom-printed ribbon and engineered boxes to ensure optimal freshness, can revolutionize the floral industry and meet the demand for premium, convenient gifting experiences.
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