The 'B-ing' Bottle Package Conveys Freshness to Consumers
Michael Hemsworth — July 28, 2017 — Marketing
References: prompt-design & packagingoftheworld
Prepackaged drinks aren't usually associated with freshness, so the conceptual 'B-ing' bottle package is intended to change this with a design that literally blooms with freshness. Created by the Prompt Design design agency, the 'B-ing' concept packaging consists of a bottled beverage that has been covered with shrink wrap from the top to the bottom. This creates a somewhat secretive aesthetic that is only understood once the top label is peeled back to reveal vibrant petals that are colored with respect to the drink flavor.
The 'B-ing' bottle package has been created in three styles including Chrysanthemum, Orchid, Butterfly Pea and Lotus to let them aid the flower in blooming before consumption for a surprisingly satisfying experience.
The 'B-ing' bottle package has been created in three styles including Chrysanthemum, Orchid, Butterfly Pea and Lotus to let them aid the flower in blooming before consumption for a surprisingly satisfying experience.
Trend Themes
1. Freshness Enhancing Packaging - Designing packaging that emphasizes freshness and the natural origin of its contents can be a disruptive innovation opportunity for industries seeking to appeal to increasingly health-conscious consumers.
2. Interactive Packaging - Developing packaging that offers a unique interactive experience can be a disruptive innovation opportunity for industries seeking to stand out in a crowded market and create more engagement with their customers.
3. Sensory Packaging - Creating packaging that engages customers through the senses and enhances the overall sensory experience of the product can be a disruptive innovation opportunity for industries seeking to create a stronger emotional connection with their customers.
Industry Implications
1. Beverage - Developing innovative packaging designs that emphasize freshness and offering a more interactive experience can be disruptive innovation opportunities for the beverage industry as it seeks to create more demand for its products and tap into the growing health consciousness of customers.
2. Floral - Partnering with manufacturers to create floral-themed packaging and tap into the growing trend of sensory packaging can be a disruptive innovation opportunity for the floral industry seeking to expand its offerings and appeal to new demographics.
3. Retail - Exploring ways to enhance the in-store customer experience through sensory packaging and interactive designs can be a disruptive innovation opportunity for the retail industry as it seeks to create more engagement and encourage more in-person sales.
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