Bottle Cap Blues by Chris Summers Shows How MacGyver Would Open a Beer
Andrew Robertson — May 29, 2012 — Lifestyle
References: vimeo & english.mashkulture.net
Now the age-old question of how many different ways are there to open a beer is finally answered in the new video 'Bottle Cap Blues' by Chris Summers. Whether or not these activities are being carried out by "trained professionals," a word of warning should be uttered before watching the video: do not try this at home.
Nail guns, machetes, axes, motorcycles and belly buttons all have a function of their own that they were intended for, but as we can see in Bottle Cap Blues, they all possess the secondary feature of being a beer bottle opener. The video is part of Adam Young's solo Art Show at Common House Gallery entitled 'Songs of the Early Riser.' Bottle Cap Blues is both a rugged man's do-it-yourself guide to beer opening and a tribute to the times spent with friends socializing over an ice-cold brewsky.
Nail guns, machetes, axes, motorcycles and belly buttons all have a function of their own that they were intended for, but as we can see in Bottle Cap Blues, they all possess the secondary feature of being a beer bottle opener. The video is part of Adam Young's solo Art Show at Common House Gallery entitled 'Songs of the Early Riser.' Bottle Cap Blues is both a rugged man's do-it-yourself guide to beer opening and a tribute to the times spent with friends socializing over an ice-cold brewsky.
Trend Themes
1. Alternative Beer Openers - The trend of using unconventional items to open beers presents opportunities for companies to innovate in the beer accessory market.
2. Creative Marketing Strategies - Videos like 'Bottle Cap Blues' show the potential for companies to gain brand recognition and customer engagement through alternative advertising methods.
3. Combining Functionality - There is potential for companies to create products that combine multiple functions and provide unique solutions for everyday needs, like using a belly button as a bottle cap opener.
Industry Implications
1. Beer Accessories - The trend of using alternative methods to open beers presents opportunities for companies in the beer accessory market to create innovative products.
2. Video Advertising - Creative marketing strategies like using musical videos to showcase products have the potential to gain customer engagement and create brand recognition.
3. Multi-functional Products - There is an opportunity for companies to create products that serve multiple functions and provide unique solutions to everyday problems, like using a machete as a bottle opener.
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