Bottega Veneta Perfume Ad is a Simple Work of Art
Souzan Michael — July 25, 2011 — Fashion
References: stylerumor & racked
Italian luxury goods and fashion label Bottega Veneta released their first-ever women’s fragrance, simply called Bottega Veneta Perfume. The debut fragrance from the indulgent label is accompanied by a short film advertising campaign directed by the legendary Bruce Weber.
The video has the sensual and soft qualities that Bruce Weber is famous for capturing and is perfect for the Bottega Veneta perfume launch. Shot on the beach in South Florida, the video campaign stars Nine D’Urso, who is the daughter of former Chanel muse and Karl Lagerfeld favorite, Ines de la Fressange. D’Urso is certainly following in her mother’s footsteps by appearing in the campaign for a luxurious European fashion house.
The video manages to be modern and sensual, while still maintaining a classically chic Parisian feel to it.
The video has the sensual and soft qualities that Bruce Weber is famous for capturing and is perfect for the Bottega Veneta perfume launch. Shot on the beach in South Florida, the video campaign stars Nine D’Urso, who is the daughter of former Chanel muse and Karl Lagerfeld favorite, Ines de la Fressange. D’Urso is certainly following in her mother’s footsteps by appearing in the campaign for a luxurious European fashion house.
The video manages to be modern and sensual, while still maintaining a classically chic Parisian feel to it.
Trend Themes
1. Luxury Fragrance Advertising - Opportunity for luxury brands to create visually stunning ad campaigns that evoke sensuality and elegance.
2. Collaborations with Renowned Filmmakers - Chance for brands to partner with acclaimed directors to bring their fragrances to life through captivating short films.
3. Influencer-driven Fragrance Marketing - Potential for luxury fragrance brands to leverage the influence of famous individuals to endorse their products and reach a wider audience.
Industry Implications
1. Luxury Goods - Disruptive innovation opportunity in the luxury goods industry through the integration of captivating fragrance films as part of brand marketing.
2. Film and Entertainment - Opportunity to create unique advertising content through collaborations with luxury fragrance brands, showcasing their films to a wider audience.
3. Fashion and Cosmetics - Potential for fashion and cosmetics brands to explore innovative advertising strategies by incorporating visually stunning film campaigns for fragrance launches.
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