Crumbl is Offering a New Boston Cream Pie Cookie This April
Katherine Pendrill — April 19, 2022 — Lifestyle
References: youtube & brandeating
Everyone's favorite cookie chain, Crumbl, is delighting fans this spring with the launch of a new Boston Cream Pie Cookie and a new Caramel Cake Cookie.
Boston Cream Pie is a classic American Cake– not pie as its name suggests – made with fluffy vanilla sponge cake filled with silky vanilla pastry and topped with a rich chocolate ganache. Now, this signature New England treat can be enjoyed in the form of a chilled cookie. Served cold, the new Boston Cream Pie Cookie features a sweet cookie base, topped with vanilla pastry cream and glossy chocolate ganache.
As one new cake-inspired cookie wasn't enough, Crumbl is also serving up a new Caramel Cake Cookie. This cookie is served warm and consists of a fluffy sugar cookie base covered with a sweet caramel glaze.
Image Credit: Crumbl
Boston Cream Pie is a classic American Cake– not pie as its name suggests – made with fluffy vanilla sponge cake filled with silky vanilla pastry and topped with a rich chocolate ganache. Now, this signature New England treat can be enjoyed in the form of a chilled cookie. Served cold, the new Boston Cream Pie Cookie features a sweet cookie base, topped with vanilla pastry cream and glossy chocolate ganache.
As one new cake-inspired cookie wasn't enough, Crumbl is also serving up a new Caramel Cake Cookie. This cookie is served warm and consists of a fluffy sugar cookie base covered with a sweet caramel glaze.
Image Credit: Crumbl
Trend Themes
1. Chilled Cake-inspired Cookies - The trend of launching desserts' inspired snacks is on the rise, with disruptive innovation opportunities being the launch of cakes inspired by middle eastern or Asian cuisine.
2. Innovative Cookie Flavors - Innovative cookie flavors and dessert-inspired cookies are becoming increasingly popular, with disruptive innovation opportunities being the launch of new flavors inspired by ethnical desserts.
3. Chilled Desserts-inspired Snacks - The trend of launching desserts' inspired snacks is on the rise, with disruptive innovation opportunities being the launch of chilled & ready-to-eat desserts-inspired snacks.
Industry Implications
1. Bakery - Bakeries can use this trend as an opportunity to experiment with innovative cookie flavors that can attract more customers and retain old ones.
2. Food and Beverage - The food and beverage industry can tap into this trend by launching ready-to-eat chilled desserts-inspired snacks that can attract youngsters and revolutionize the snack industry.
3. Confectionery - The confectionery industry can explore more cake-inspired or frosting-inspired cookie flavors to capitalize on this trend and create disruptive innovations that will appeal to younger customers.
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