The Born Primitive Collection is Ready for Action
Michael Hemsworth — February 19, 2018 — Lifestyle
References: bornprimitive & gearculture
The Born Primitive Collection of athleisure garments is ready to be worn out of the house when running errands or at the gym to provide wearers with a comfortable lineup of clothes to live their lifestyle in.
The collection consists of shirts, shorts and hoodies that are all crafted from high-performance materials to let wearers experience movement freedom, moisture wicking capabilities and even odor resistance. This makes the garments ideal for athletes who don't have time to change between activities to keep them fresh for extended periods.
The Born Primitive Collection athleisure garments speak to the growing consumer preference for clothing that is comfortable, functional and capable of accommodating busy lifestyles that are being incorporated with physical activity to ensure optimal health.
The collection consists of shirts, shorts and hoodies that are all crafted from high-performance materials to let wearers experience movement freedom, moisture wicking capabilities and even odor resistance. This makes the garments ideal for athletes who don't have time to change between activities to keep them fresh for extended periods.
The Born Primitive Collection athleisure garments speak to the growing consumer preference for clothing that is comfortable, functional and capable of accommodating busy lifestyles that are being incorporated with physical activity to ensure optimal health.
Trend Themes
1. High-performance Materials - Disruptive innovation opportunity: Develop new advanced materials that offer even greater movement freedom, moisture wicking capabilities, and odor resistance for athleisure garments.
2. Multipurpose Athleisure - Disruptive innovation opportunity: Create versatile athleisure garments that seamlessly transition from casual wear to gym attire, catering to the demand for functional clothing that accommodates busy lifestyles.
3. Health-conscious Fashion - Disruptive innovation opportunity: Combine fashion and fitness by designing athleisure garments that promote optimal health, encouraging physical activity and well-being.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Incorporate high-performance materials and multifunctionality into sportswear products, offering athletes and fitness enthusiasts greater convenience and comfort during activities.
2. Retail - Disruptive innovation opportunity: Provide consumers with a range of high-quality athleisure garments that cater to their desire for comfort, functionality, and style, driving sales in the retail industry.
3. Fitness Technology - Disruptive innovation opportunity: Integrate innovative fitness tracking technologies into athleisure garments, enhancing the user experience and offering personalized insights on performance and health.
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