Chubbies Debuts Performance-driven Athleisure Series Movementum
Grace Mahas — September 22, 2022 — Fashion
References: chubbiesshorts
The weekend-centric men's apparel brand Chubbies has introduced Movementum, a new athleisure collection designed for sports and lounging. The Movementum collection includes four silhouettes in the complimentary top and bottom sets – a Quarter Zip, Hoodie, Joggers, and Shorts. This collection marries Chubbies' classic sport and lounge collections, prioritizing performance. And like all Chubbies’ products, 4-way stretch fabric provides extra comfort and a wide range of motion.
“The Movementum collection is for the customer who likes to look good and stay comfortable,” said Rainer Castillo, Co-Founder and President of Chubbies. “As people embrace flexible schedules and hybrid work environments, this collection will take our customers from the workday, to the weekend, and everywhere in between.”
Prices for the Movementum Collection range from $49.95 to $79.95.
“The Movementum collection is for the customer who likes to look good and stay comfortable,” said Rainer Castillo, Co-Founder and President of Chubbies. “As people embrace flexible schedules and hybrid work environments, this collection will take our customers from the workday, to the weekend, and everywhere in between.”
Prices for the Movementum Collection range from $49.95 to $79.95.
Trend Themes
1. Multi-piece Athleisure Sets - Athleisure industry is adapting to the new work-from-home norm by introducing functional and stylish multi-piece sets.
2. Performance-driven Athleisure - The inclusion of performance-oriented features into athleisure wear is a disruptive innovation opportunity in the fashion industry.
3. Hybrid Workwear - The Movementum collection's ability to transition from the workday to leisure is a trend that challenges the traditional dress codes of office wear.
Industry Implications
1. Fashion - Athleisure wear is an emerging category in fashion that is quickly becoming a staple in people's wardrobes.
2. Retail - Retailers who stock fashionable athleisure wear for customers are tapping into a growing market of consumers seeking versatility and comfort.
3. Sportswear - The introduction of performance features into athleisure wear is a trend that has been influenced by the sportswear industry, creating a disruptive innovation opportunity.
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