Anni — November 5, 2006 — Pop Culture
References: 365.mk
By now, it would be tough NOT to know about Borat, but you might not know that Borat has been interviewed on CNN! That's right, Sacha Baron Cohen actually made a major news appearance to promote his hit movie, "BORAT". It's entertaining, watch the video.
Implications - Pop culture thrives off the ideas that are offensive to other cultures such as Sacha Baron Cohen's Borat. By having a controversy surrounding the brand, audiences are more likely to respond to these ideas to help understand why others are making a large deal about it. The more controversial the product or brand may be, the more likely it will do better in regards to sales and popularity.
Implications - Pop culture thrives off the ideas that are offensive to other cultures such as Sacha Baron Cohen's Borat. By having a controversy surrounding the brand, audiences are more likely to respond to these ideas to help understand why others are making a large deal about it. The more controversial the product or brand may be, the more likely it will do better in regards to sales and popularity.
Trend Themes
1. Controversial Pop Culture - Controversial pop culture continues to thrive as audiences respond to controversial ideas.
2. News Appearances for Movie Promotion - Movie promotion now includes major news appearances to attract a larger audience.
3. Comedic Interview Promotions - Comedic interview promotions now aid in the promotion of hit movies and boost popularity.
Industry Implications
1. Entertainment Industry - Entertainment industry is able to thrive from controversial pop culture to drive ticket sales.
2. News Broadcasting Industry - News broadcasting industry now incorporates pop culture news appearances to attract more viewers.
3. Marketing and Advertisement Industry - Marketing and advertisement industries are searching for new ways to promote movies through comedic interview promotions.
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