Bondi Beverages Aims to Represent Its Australian Heritage
Mishal Omar — February 15, 2017 — Marketing
References: bondibeverages.au
Bondi Beverages offer a range of sparkling sodas and waters that can be mixed with other drinks, or can be consumed on their own.
There are several options in the collection for those who enjoy carbonated refreshments, including cola, cream soda, mandarin, citrus burst and a 'lemon, lime and bitters' option. Each individual Bondi Beverage is featured in a vivid color that was designed to mimic the colors of the ingredients it contains. The brand describes its products as being "produced with only the finest quality premium ingredients" and uses natural flavors.
The Bondi Beverage brand does a good job at representing the bright, beachy vibes of the country that it comes from and is based in.
There are several options in the collection for those who enjoy carbonated refreshments, including cola, cream soda, mandarin, citrus burst and a 'lemon, lime and bitters' option. Each individual Bondi Beverage is featured in a vivid color that was designed to mimic the colors of the ingredients it contains. The brand describes its products as being "produced with only the finest quality premium ingredients" and uses natural flavors.
The Bondi Beverage brand does a good job at representing the bright, beachy vibes of the country that it comes from and is based in.
Trend Themes
1. Premium Carbonated Beverages - There is an opportunity for businesses to create high-quality, all-natural carbonated refreshments to cater to consumers who want to indulge without sacrificing quality ingredients.
2. Artisanal Soda Flavors - Businesses can capitalize on the trend of unique, hand-crafted soda flavors that use natural ingredients and evoke specific cultural references.
3. Mixology with Carbonated Beverages - There is an opportunity for businesses to collaborate with mixologists to create cocktails using artisanal, premium carbonated beverages as the base ingredient.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to innovate and create offerings that cater to the trend of high-quality, natural, and unique carbonated refreshments.
2. Hospitality Industry - The hospitality industry can capitalize on the trend of mixology with carbonated beverages by offering artisanal soda-based cocktails in their bars and restaurants.
3. Tourism Industry - The tourism industry can create branding and marketing campaigns that showcase the unique, cultural references and beachy vibe associated with premium carbonated beverages made with all-natural ingredients.
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