This Bollywood Actress is Launching Her Own Lifestyle App
Katherine Pendrill — April 29, 2016 — Pop Culture
References: itunes.apple & mashable
Bollywood star and style icon Sonam Kapoor recently launched her very own mobile app. Covering everything from fashion and beauty to fitness and nutrition, the app provides a unique way for Kapoor's fans to interact with the actress.
The app is free to download and available for both iOS and Android devices. The app is mainly focused on fashion and beauty, however Kapoor plans on sharing personal recommendations for things such as recipes and fitness routines as well. In addition to showcasing some of Kapoor's favorite products, the Bollywood star will also host live-streaming sessions and chats. There is even an interactive fan page where users can post pictures and comments.
While many North American celebrities already use apps to connect with fans, now it seems that Bollywood stars may adopt a similar approach.
The app is free to download and available for both iOS and Android devices. The app is mainly focused on fashion and beauty, however Kapoor plans on sharing personal recommendations for things such as recipes and fitness routines as well. In addition to showcasing some of Kapoor's favorite products, the Bollywood star will also host live-streaming sessions and chats. There is even an interactive fan page where users can post pictures and comments.
While many North American celebrities already use apps to connect with fans, now it seems that Bollywood stars may adopt a similar approach.
Trend Themes
1. Celebrity Lifestyle Apps - The rise of Bollywood star Sonam Kapoor's lifestyle app indicates a growing trend of celebrities launching their own personalized apps to connect with fans.
2. Fashion and Beauty Apps - The popularity of Sonam Kapoor's app suggests a trend towards mobile apps that provide fashion and beauty tips and recommendations.
3. Interactive Fan Engagement - The interactive fan page on Sonam Kapoor's app highlights a trend of celebrities using apps to engage with their fans in a more direct and interactive way.
Industry Implications
1. Entertainment - The entertainment industry can take advantage of the trend by developing personalized apps for their celebrity clients to enhance fan engagement.
2. Fashion - The fashion industry can tap into the trend by creating mobile apps that offer personalized style recommendations and beauty tips.
3. Digital Media - Digital media companies can explore opportunities in developing and promoting celebrity lifestyle apps that offer engaging and interactive content to fans.
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