Bold Ideas Celebrates Drinking and Writing
Jessica Marcel — March 2, 2010 — Lifestyle
References: boldideas.bigcartel & design-milk
The Bold Ideas design company has happened upon a great idea: creating artist and writer notebooks that feature drink recipes on the cover. There's nothing like alcohol to bring out all that latent artistic talent.
For those who are dry and sober, Bold Ideas also has notebooks that feature coffee and non-alcoholic fruit drinks. All joking aside, these Bold Ideas notebooks are fun and original. Check out their site for more.
Implications - Consumers that utilize humor in their products are able to establish empathetic bonds between themselves and the users. Corporations looking to establish long-standing consumer relations may consider utilizing humor in their advertising campaigns.
For those who are dry and sober, Bold Ideas also has notebooks that feature coffee and non-alcoholic fruit drinks. All joking aside, these Bold Ideas notebooks are fun and original. Check out their site for more.
Implications - Consumers that utilize humor in their products are able to establish empathetic bonds between themselves and the users. Corporations looking to establish long-standing consumer relations may consider utilizing humor in their advertising campaigns.
Trend Themes
1. Humor in Products - Incorporating humor into product design can help establish empathetic bonds with consumers.
2. Alcohol-themed Art and Writing - Creating notebooks with drink recipes on the cover taps into the trend of alcohol-inspired creativity.
3. Non-alcoholic Beverage Promotion - Featuring notebooks with coffee and non-alcoholic fruit drinks appeals to a wider range of consumers.
Industry Implications
1. Design and Creative Services - Design companies can leverage the trend of humor in products to create unique and engaging designs.
2. Alcohol Industry - The alcohol industry can explore opportunities in the growing market of alcohol-themed art and writing products.
3. Beverage Industry - The beverage industry can capitalize on the trend of non-alcoholic beverage promotion by collaborating with creative companies.
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