Bok Gin is Crafted in California with Traditional Botanicals
Michael Hemsworth — July 19, 2022 — Marketing
The Bok Gin is a new California-distilled spirit for gin aficionados to try out in their next cocktail. The spirit is crafted with a blend of 11 botanicals traditionally used in Korean culinary recipes including dried kelp, perilla, ginger and gochujang. The spirit thus maintains an earth flavor profile that's rich, spicy and slightly saline to make it great for enjoying on its own as a sipper or in a cocktail.
The Bok Gin has a 45% ABV and is crafted without any artificial flavors, colors, added sweeteners or sugars in the mix. The product takes a much different approach to the traditional spirit than the usual offerings on the market, while also maintaining familiar notes of juniper and citrus in the background.
The Bok Gin has a 45% ABV and is crafted without any artificial flavors, colors, added sweeteners or sugars in the mix. The product takes a much different approach to the traditional spirit than the usual offerings on the market, while also maintaining familiar notes of juniper and citrus in the background.
Trend Themes
1. Korean-inspired Gins - Creating gins that incorporate traditional Korean botanicals offers a unique flavor profile for drinkers to enjoy.
2. Craft Distillery Movement - The rise of independent craft distilleries allows for experimentation with unique botanicals and flavors.
3. Natural & Pure Products - Creating spirits without artificial flavors, colors, or other additives appeals to consumers seeking authentic and healthy options.
Industry Implications
1. Craft Distillery - Independent distilleries offer the opportunity to create unique, locally-sourced products in the highly-competitive spirits industry.
2. Beverage - The beverage industry continues to see growth and innovation with the addition of unique products like Bok Gin.
3. Culinary - The incorporation of traditional Korean botanicals in Bok Gin offers opportunities to explore unique flavor combinations in cooking and baking.
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