The Sasshu Craft Gin From Hamada Syuzou Has a Flavorful Profile
Michael Hemsworth — July 5, 2023 — Lifestyle
References: jetro.go.jp & thespiritsbusiness
The Sasshu craft gin has been launched by the Hamada Syuzou distiller in Japan as a premium product for discerning drinkers to pick up as a new option for their high-end spirit collection. The gin is crafted using a traditional Japanese distilling technique to give it an authentic profile, and is formulated with Japanese botanicals, koji mold and shochu with a sweet potato base. The final product is a high-quality gin with a 45% ABV, a fruit-forward flavor and an elevated finish that will suit cocktails perfectly.
The Sasshu craft gin will start to be exported by the brand to the UK , France, China, Hong Kong, Singapore and the US starting this month for consumers to pick up.
The Sasshu craft gin will start to be exported by the brand to the UK , France, China, Hong Kong, Singapore and the US starting this month for consumers to pick up.
Trend Themes
1. Craft Gin Boom - The growing demand for premium craft gins presents opportunities for distillers to innovate with unique botanical blends and production techniques.
2. Japanese Spirits Renaissance - The rising popularity of Japanese craft gins highlights the potential for the revival of other traditional Japanese spirits and the exploration of new flavor profiles.
3. Global Expansion of Premium Spirits - The international distribution of Sasshu craft gin demonstrates the increasing global market for high-end spirits and the opportunity for brands to expand into new regions.
Industry Implications
1. Distilling - Crafting premium gins with unique ingredients and production methods allows distillers to differentiate their offerings and tap into the growing craft spirits market.
2. Beverage - The success of Sasshu craft gin suggests a demand for innovative and high-quality spirits, creating opportunities for beverage companies to introduce premium products into their portfolios.
3. Exporting - The global distribution of Sasshu craft gin highlights the potential for exporting premium spirits to different countries and capitalizing on the increasing popularity of craft spirits worldwide.
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