H&M's Latest Summer Ads Feature Recognizable Supermodels
Jana Pijak — April 30, 2015 — Marketing
References: hm & designscene.net
The H&M Spring/Summer 2015 campaign highlights bohemian swimwear staples that will make consumers long for their next tropical getaway. The advertorial features a supermodel cast that consists of Adriana Lima, Natasha Poly, Doutzen Kroes and Joan Smalls.
The steamy ads were captured by photographer Lachlan Bailey and features summer-ready wardrobe styling by George Cortina. Cortina dresses his supermodel dream team in body-hugging bohemian swimwear and beach garments such as caftans and sheer tunics.
Hair styling for this beachy campaign was the work of James Pecis who collaborated with makeup artist Mark Carrasquillo. The duo opt for natural and bronzed beauty looks that make the models look like they've spent some time in the sun. Peter Klein was responsible for the shoot's set-design and eye-catching, tropical backdrop.
The steamy ads were captured by photographer Lachlan Bailey and features summer-ready wardrobe styling by George Cortina. Cortina dresses his supermodel dream team in body-hugging bohemian swimwear and beach garments such as caftans and sheer tunics.
Hair styling for this beachy campaign was the work of James Pecis who collaborated with makeup artist Mark Carrasquillo. The duo opt for natural and bronzed beauty looks that make the models look like they've spent some time in the sun. Peter Klein was responsible for the shoot's set-design and eye-catching, tropical backdrop.
Trend Themes
1. Bohemian Swimwear - Disruptive innovation opportunities include sustainable and eco-friendly materials, customizable designs, and inclusive sizing options.
2. Supermodel Cast - Disruptive innovation opportunities include virtual runway shows, digital fashion experiences, and personalized brand collaborations.
3. Summer-ready Styling - Disruptive innovation opportunities include AI-powered styling platforms, virtual fitting rooms, and augmented reality fashion experiences.
Industry Implications
1. Fashion - Disruptive innovation opportunities include smart textiles, sustainable fashion initiatives, and fashion rental services.
2. Photography - Disruptive innovation opportunities include drone photography, AI-assisted editing tools, and immersive photography experiences.
3. Beauty - Disruptive innovation opportunities include virtual beauty consultations, personalized skincare routines, and clean beauty products.
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