The Daily Edge Enhanced Fruit Drink is Light and Refreshing
Michael Hemsworth — June 5, 2020 — Marketing
References: dailyedgedrinks & bevnet
The Daily Edge Enhanced Fruit Drink is a range of products that are targeted towards families who want to stay supported when spending time getting active outdoors and/or during sports.
The drink takes a more approachable direction when it comes to delivering a functional beverage for consumers that is ideal for all members of the family to enjoy. This is thanks to a low-sugar and calorie profile that is 100% natural, caffeine-free, dairy-free and achieved using non-GMO ingredients. The drinks come in four flavor varieties including Coconut Citrus, Berry Punch, Blood Orange Mango and Tropical Ginger.
Founder of Daily Edge spoke on the Daily Edge Enhanced Fruit Drinks saying, "Daily Edge was created to be ‘the’ drink for the active family. Our goal is to be a family brand, as we have approachability on multiple levels. We truly wanted to provide great flavor and a natural performance boost for everyone in the family – from younger children to parents, alike. We believe that increasing hydration levels and gut support are the best ways to provide that boost. We feel that there is an opportunity to improve on the current drink options in the gut support and sports drink segments. Making something that appeals to the active family at all levels is priority number one.”
The drink takes a more approachable direction when it comes to delivering a functional beverage for consumers that is ideal for all members of the family to enjoy. This is thanks to a low-sugar and calorie profile that is 100% natural, caffeine-free, dairy-free and achieved using non-GMO ingredients. The drinks come in four flavor varieties including Coconut Citrus, Berry Punch, Blood Orange Mango and Tropical Ginger.
Founder of Daily Edge spoke on the Daily Edge Enhanced Fruit Drinks saying, "Daily Edge was created to be ‘the’ drink for the active family. Our goal is to be a family brand, as we have approachability on multiple levels. We truly wanted to provide great flavor and a natural performance boost for everyone in the family – from younger children to parents, alike. We believe that increasing hydration levels and gut support are the best ways to provide that boost. We feel that there is an opportunity to improve on the current drink options in the gut support and sports drink segments. Making something that appeals to the active family at all levels is priority number one.”
Trend Themes
1. Family-friendly Performance Drinks - There is a growing need for functional beverages that can cater to all the members of the family while offering natural performance hydration and gut support.
2. Low-calorie Natural Drinks - Consumers are increasingly aware of the importance of healthy drinks, which has led to the demand for low-sugar and calorie, 100% natural drinks that are free of caffeine and dairy.
3. Approachable Health Beverages - With more people getting interested in the health and wellness sphere, there is a need for approachable health drinks that appeal to consumers on multiple levels, by providing great flavor and natural performance boost to everyone in the family.
Industry Implications
1. Sports Drink Industry - The demand for innovative and natural sports drinks with gut support and low-calorie profiles presents an opportunity for disruption and growth in the sports drink industry.
2. Beverage Industry - The market for natural, low-calorie, and approachable health beverages is expanding, creating an opportunity for disruption and innovation for companies in the beverage industry.
3. Family Health & Wellness Industry - The need for approachable health drinks that appeal to all members of the family is creating an opportunity for disruption and innovation in the family health and wellness industry.
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